Job
Description
About the job: GoHappy Club is an organization that empowers senior citizens through interactive and engaging sessions, community trips, and offline meetings. Our mission is to make senior citizens feel more productive and engaged in the second innings of their lives. We are looking for a proactive and strategic Offline Marketing Executive to drive brand visibility through offline initiatives. This role involves planning and executing events, workshops, and promotions, collaborating with marketing agencies, and forming strategic brand partnerships to enhance engagement with our target audience. Key responsibilities: 1. Offline marketing & community engagement: a. Plan and execute offline marketing activities such as events, workshops, and promotional campaigns to enhance brand presence. b. Conduct society campaigns by partnering with Resident Welfare Associations (RWAs) to engage senior citizens through interactive programs, health sessions, and exclusive community events. c. Coordinate with vendors, partners, and community representatives to ensure smooth campaign execution. d. Organize Below-The-Line (BTL) marketing activities, including awareness sessions and interactive workshops for senior citizens in community parks. e. Track and analyze the effectiveness of offline marketing efforts, ensuring continuous improvement and optimization. 2. Brand collaborations & partnerships: a. Identify and build partnerships with brands that align with our business objectives. b. Negotiate terms and execute co-branded campaigns and joint marketing initiatives. c. Maintain relationships with existing brand partners and explore opportunities for collaboration and expansion. Key skills and competencies: 1. Strong understanding of offline marketing strategies, event execution, and society-based engagement. 2. Excellent communication, negotiation, and relationship-building skills. 3. Ability to multitask and manage multiple campaigns efficiently. 4. Data-driven mindset with the ability to analyze marketing performance. 5. Creativity and attention to detail, with a passion for branding and customer engagement. Note: 1. Location: Delhi/Delhi NCR. 2. Mode of work: Work from home + field work. 3. Type: Full-time Salary: 20,000 - 40,000 per month (including incentives), with a minimum fixed component of 20,000, or as per your experience. Join us to make a meaningful impact by shaping innovative marketing strategies that drive growth and customer engagement. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,40,000 - 4,80,000 /year Experience: 1 year(s) Deadline: 2025-06-04 23:59:59 Skills required: Event Management, Branding, Market Analysis, Interpersonal skills, Market research, Marketing, Marketing Strategies and Effective Communication Other Requirements: 1. Bachelor’s degree in marketing, business administration, or a related field. 2. 0-2+ years of experience in marketing, with exposure to offline strategies. About Company: GoHappy Club is an initiative taken by a mother-son duo in August 2020 with a vision to make the happiest community of senior citizens. The mission of our organization is to make senior citizens productive and let them enjoy the second innings of their lives to the fullest. Thus we empower elderly people through free live Zoom interactive sessions that include yoga, tombola, antakshari, quizzes, and many more fun-filled activities.
