Offers and Growth Marketing Manager, Play Apps GTM

Role Overview: As a Marketing Manager at the company, you will be responsible for leading the complete marketing experience for various products, including consumer and business products. You will play a pivotal role in shaping the product journey by determining positioning, competitive analysis, feature prioritization, and external communications. Working closely with cross-functional teams, you will be involved in product marketing strategy from inception to execution. Key Responsibilities: - Lead the strategy, planning, and execution of global Offers and Growth Marketing campaigns to drive acquisition and engagement. - Develop insights to identify opportunities that align with business strategies. - Build relationships with product management, engineering, marketing, and partnership teams to deploy campaigns according to program KPIs. - Devise and implement testing strategies to enhance engagement, evaluate results, and provide recommendations. - Create innovative solutions for automating content sourcing and delivery. Qualifications Required: - Bachelor's degree or equivalent practical experience. - 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social). - Experience managing cross-functional or cross-team projects. - Experience in the Mobile, e-commerce, or digital entertainment field is preferred. - Experience developing promotional and educational campaigns for a consumer product across multiple marketing channels (e.g., in-store, email, notifications). - Experience designing, launching, and scaling out global programs that drive engagement and conversions. - Experience collaborating with product and engineering counterparts to develop new marketing capabilities and influence decisions. - Interest in behavioral economics behind user decisions and market-specific needs and nuances.,