Marketing Executive Ascent Risk & Resilience Software

1.0 - 3.0 years

0 - 3 Lacs

Gurugram

Work from Office

Marketing Execution & Coordination: •Drive implementation of integrated marketing plans by coordinating with digital agencies, event firms, and internal teams. •Oversee execution of multi-channel campaigns across website, social media, email, and virtual/in-person events. •Work closely with event partners for planning and smooth execution of both digital and offline marketing events. Digital Marketing Expertise: •Ensure adherence to best practices in SEO, SMO, Google Ads, and Meta/LinkedIn Ads through regular engagement with vendors. •Assist in briefing, reviewing, and optimizing ad creatives, campaign messaging, and landing pages. Content & Communication: •Draft high-quality marketing content including blog posts, social media copy, email campaigns, newsletters, and case studies. •Gather and synthesize inputs from product, sales, and subject matter experts to ensure message accuracy and alignment. Reporting, Analytics & Planning: •Maintain monthly marketing calendars, performance dashboards, and reports to monitor campaign effectiveness. •Analyse campaign KPIs and provide actionable insights to improve outcomes and ROI. AI & Marketing Technology: •Leverage AI tools for content automation, customer targeting, and performance reporting. •Stay updated with the latest in marketing technology and AI trends to enhance Ascents marketing efforts.

Posted 4 days ago

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