13 - 15 years
0 Lacs
Posted:1 week ago|
Platform:
On-site
Full Time
1. Lead Innovation & Ideation
. Drive the creation and validation of new product ideas, concepts, and experiences based on emerging consumer trends and unmet needs.. Establish and run structured innovation sprints, idea labs, and cross-functional workshops.. Translate consumer insights into breakthrough product concepts that can create category disruption.2. Consumer & Market Foresight. Lead primary and secondary research to uncover deep consumer motivations and white spaces.. Monitor macro and micro trends across design, technology, and lifestyle influencing the FMCD space.. Translate foresight into opportunity maps and strategic recommendations.3. Product & Portfolio Strategy. Define category roadmaps and product lifecycle strategies in alignment with business and brand goals.. Partner with R&D and NPD teams to prioritize and shape product development briefs.. Own the upstream business case: market sizing, target pricing, and revenue potential.4. Drive Cross-functional Alignment. Partner with key stakeholders in Sales, Design, Engineering, and Supply Chain to ensure product feasibility and business alignment.. Act as a strategic bridge between early-stage idea development and go-to-market execution.. Establish review mechanisms to govern innovation pipeline health and progression.
A successful Lead in Upstream Marketing should have:
Michael Page
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