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MSR_Central Kolkata

MSR_Central Kolkata

Polycab India

0 years

0 Lacs

kolkata west bengal

Posted:5 days ago| Platform: Indeed logo

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Skills Required

development drive scouting segmentation electrical management marketing effectiveness

Work Mode

On-site

Job Description

Kolkata, West Bengal, India

Department

Influencer Management_Influencer Management

Job posted on

Dec 09, 2025

Employment type

STAFF

Accountabilities

Responsibilities

Authorities

Business development of IHB sites through key influencers

Drive Influencer scouting and segmentation for the zone (Large Electricians, Electrical contractors, Small Electricians etc.)

Liaise with Influencer management head to drive improvements in Influencer management program

Ensure BD team’s adherence to beat plan and execution of BTL marketing plan for influencer engagements

Monitor NPS of active influencers and ensure their monetary/ non-monetary benefits are disbursed in fair, timely manner

Improve effectiveness & returns from field marketing by driving lead conversions & premiumization

Provide timely and ongoing feedback to HO and sales teams about market developments

Reviews performance of zonal BD, sales, and marketing teams, ensures close coordination

Own the Influencer management plan developed by the organization and ensure 100% timely implementation

Establish and maintain strong professional relationships with key influencers – ensure consistent billings on app

Consolidate & communicate feedback on key areas of improvements in the digital tools utilized by influencers & BD team

Approval of beat plan to align with target metrics

Uniform allocation of monetary/ non-monetary gifts among territories

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