Meta Media Buyer

Key Responsibilities:

• Plan, launch, and manage comprehensive ad campaigns on Meta platforms.
• Conduct audience research, targeting, and segmentation for precise campaign delivery.
• Continuously optimize ad sets, creatives, and bids to achieve KPIs such as CPA, ROAS, and conversion rates.
• Analyse performance data, leveraging insights to improve campaign outcomes and customer acquisition.
• Generate insightful reports highlighting campaign performance, identifying growth opportunities and areas for improvement.
• Stay current with industry trends, platform changes, and best practices to maintain competitive advantages.
• Collaborate closely with the creative team to develop high-performing ad creatives aligned with TJC.co.uk's branding.
• Coordinate with cross-functional teams, including marketing, analytics, e-commerce, and product management.

Qualifications:

• Proven experience (4+ years) as a Media Buyer with a focus on Meta platforms.
• Experience managing a monthly marketing budget of over $200K on Meta platforms.
• Expertise in Meta Ads Manager, Business Manager, and related analytics tools.
• Strong analytical and quantitative skills, proficient with Excel, Google Analytics, and Meta reporting dashboards.
• Excellent understanding of online customer behaviour, conversion funnels, and performance marketing strategies.
• Exceptional organizational and time management skills, with the ability to manage multiple campaigns simultaneously.
• Proactive, detail-oriented, and results-driven mindset.

Preferred Skills:

• Experience managing over $200K monthly ad spends.
• Certification in Facebook Blueprint or relevant digital marketing qualifications.
• Familiarity with attribution modeling and A/B testing methodologies.