Meta & Digital Marketing Executive (International Lead Generation)

Location: Belapur, Navi Mumbai

8104419399

prachi.d@jprimebuildconllp.com

Job Summary:

result-driven Meta & Digital Marketing Executive

Role & responsibilities

Meta & Paid Advertising

• Plan, execute, and optimize

  Meta Ads (Facebook & Instagram)

  for

  international markets

• Create and manage

  lead generation campaigns

  (Forms, Landing Pages, WhatsApp leads)
• Audience research, targeting, retargeting, and lookalike audience creation
  
• Monitor daily ad performance, CTR, CPL, ROAS, and conversions
  
• A/B testing of creatives, copies, and landing pages
  

International Lead Generation

• Generate and qualify

  out-of-country / overseas leads

• Target global markets (USA, UK, UAE, Canada, Singapore, etc.)
  
• Coordinate with sales teams for lead follow-ups and quality improvement
  
• Maintain lead data, reports, and campaign insights
  

Social Media Marketing (Organic & Paid)

• Manage all social media platforms:
  
• Facebook
  
• Instagram
  
• LinkedIn
  
• Twitter (X)
  
• YouTube (optional)
  
• Create content calendars, posts, reels, and stories
  
• Increase brand awareness, engagement, and inquiries
  
• Respond to comments, messages, and inquiries professionally
  

Content & Creative Coordination

• Work with designers and copywriters to create:
  
• Ad creatives
  
• Banners
  
• Videos
  
• Lead magnets
  
• Write compelling ad copies and captions for international audiences
  

Analytics & Reporting

• Track performance using Meta Ads Manager, Google Analytics, etc.
  
• Prepare weekly and monthly performance reports
  
• Optimize campaigns based on data insights
  

Required Skills & Qualifications:

• Proven experience in

  Meta Ads & international lead generation

• Strong understanding of global audience targeting
  
• Knowledge of CPL, CPA, ROI, funnel strategy
  
• Experience with CRM or lead management tools (preferred)
  
• Good communication and coordination skills
  
• Ability to work independently and meet targets

Preferred candidate profile

• Google Ads (Search & Display)
  
• LinkedIn Ads
  
• Email marketing / WhatsApp marketing
  
• Real estate or international sales funnel experience