Meta Ads Specialist

You will be working at Battersea Corporate Consultant Pvt Ltd, located in Dwarka Mor, New Delhi. As a Campaign Manager with 1-2 years of experience, you will be responsible for developing, managing, and optimizing Meta (Facebook/Instagram) ad campaigns for lead generation, sales, and remarketing. Your role will involve creating targeted ad strategies based on audience insights and business objectives. Your tasks will include designing and testing ad creatives, monitoring performance metrics such as CPC, CTR, and ROAS, and implementing improvements. You will also set up and manage remarketing campaigns to re-engage potential leads using dynamic ad formats for better performance. In addition, you will plan and execute lead-focused ad strategies to achieve monthly lead targets, track leads, and provide actionable insights to the sales team. You will generate performance reports to assess campaign success and ROI, staying updated on Meta Ads trends and platform updates. Key requirements for this role include a strong knowledge of sales ads, lead generation ads, and remarketing strategies, along with proven experience in managing Meta ad campaigns. You should be adept at utilizing Meta's audience targeting tools, managing advertising budgets effectively, and conducting A/B tests on ad creatives, copy, and targeting strategies. Collaboration with the content, design, and social media teams is essential to ensure cohesive messaging and branding across all platforms. Client communication may also be required to understand client needs, provide updates on campaign performance, and suggest improvements. As part of Battersea Corporate Consultant Pvt Ltd, you will have the opportunity to work with a leading digital marketing agency in a collaborative and growth-oriented work environment.,