Meta Ads Performance Marketer (2+ year experience d2c)

Role Overview

Performance Marketing Specialist (Meta Ads)

• This role demands deep technical expertise, strong analytical thinking, and the creativity to turn insights into compelling campaign executions.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 24 years of hands-on experience managing Meta campaigns for D2C/e-commerce brands (wellness, beauty, or personal care preferred).
• Strong command over Ads Manager, Business Manager, Pixel, Conversions API, and attribution modelling.
• Deep understanding of audience targeting, creative strategy, and campaign optimization.
• Strong analytical skills with the ability to interpret data and take fast, informed decisions.
• Excellent communication skills crisp, clear, and insight-oriented.

Why Ayuvya

At Ayuvya, you don't just run ads, you are building a brand that matters to all tiers.

You'll work on viral launches, creator-led campaigns, and category-defining products with a young, high-energy team. Every campaign you run directly impacts brand growth and consumer love. We believe in appreciation, autonomy, and a culture that values honesty, hustle, and creativity.

Key Responsibilities Meta Ads Ownership

• Develop and execute data-driven advertising campaigns across Facebook, Instagram, and Meta ecosystem to drive brand awareness, traffic, and sales.
• Build full-funnel paid strategies tailored to Ayurvedic wellness and Gen Z personal-care audience clusters.

Audience & Consumer Insight

• Conduct in-depth audience and behavioural research to define high-intent targeting segments.
• Continuously refine custom and lookalike audiences for efficiency and scale.

Creative & Communication

• Craft compelling ad copy, hooks, and angles in sync with brand tone.
• Work closely with the in-house creative and content teams to develop thumb-stopping static, video, and UGC assets tailored for Meta placements.

Optimization & Data Analytics

• Monitor KPIs like CTR, CPC, CPM, CPA, conversion rate, and ROAS daily.
• Run structured A/B tests across creatives, audiences, landing pages, and objectives.
• Provide actionable insights and iterate fast to maximize performance and ROI.

Reporting & Strategy

• Prepare weekly and monthly performance dashboards with insights and recommendations.
• Identify opportunities to scale budgets while maintaining efficiency.
• Stay updated with Meta's latest tools, policy updates, algorithm shifts, and best practices.