Meta Ads Expert

Job Summary:

We are seeking a results-driven PPC Specialist with 3 years of hands-on experience in planning, executing, and optimizing paid marketing campaigns across multiple platforms. The ideal candidate will be adept at handling multiple accounts, running ads across platforms like Google Ads and Meta (Facebook/Instagram), and improving conversion rates through data-driven strategies.

Key Responsibilities:

• Set up, manage, and optimize PPC campaigns across Google Ads, Meta, and other digital platforms.

• Handle multiple clients or internal accounts simultaneously with efficiency and precision.

• Continuously monitor and optimize paid campaigns to achieve targeted conversion rates and ROI.

• Track and analyze performance data from all platforms; provide clear and actionable performance reports.

• Execute A/B testing on ad creatives, landing pages, and targeting strategies.

• Collaborate with the content and creative teams to develop effective ad copies, creatives, and promotional strategies.

• Work closely with web developers to create and optimize landing pages for better campaign performance.

• Conduct in-depth keyword research and competitive analysis to identify high-performing keywords.
• Maintain a strong understanding of marketing concepts, particularly in B2C and B2B digital marketing.
• Stay updated on the latest PPC trends and best practices.

Preferred Qualifications:

• Bachelors degree in Marketing, Business, or related field.
• Strong understanding of digital marketing principles, ad platforms, and audience targeting.
• Experience in the education domain is highly preferred.
• Proficient in tools such as Google Ads Manager, Meta Business Suite, Google Analytics, Tag Manager, Data Studio, etc.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.

Job Type: Full-time

Pay: ₹12,000.00 - ₹18,000.00 per month

Schedule:

• Day shift

Work Location: In person