Meta Ads Expert

Key Responsibilities:
Scaling Strategy: Develop and execute Meta advertising strategies designed specifically to scale a D2C brand profitably.Campaign Launch & Optimization: Plan, launch, monitor, and continuously optimize campaigns for performance, focusing on customer acquisition and retention.Creative Development: Collaborate with the creative team to produce scroll-stopping ad creatives, ensuring messaging aligns with brand identity and resonates with the target audience.Advanced Targeting: Leverage Metas advanced targeting tools and first-party data to refine audience segmentation and improve ad relevance.Budget Scaling: Manage and scale ad budgets efficiently while maintaining or improving key performance metrics like ROAS and CPA.Performance Tracking: Analyze campaign performance using Meta Ads Manager and other analytics tools, identifying opportunities for growth and optimization.A/B Testing: Implement rigorous A/B testing on creatives, messaging, and audiences to maximize results.Industry Insights: Stay updated on Meta algorithm changes, platform updates, and emerging trends in D2C marketing.Cross-Functional Collaboration: Work closely with all the stakeholders & teams to ensure alignment and maximize marketing efforts.