Meta Ad Specialist

Meta Ads SpecialistLocation: Ahmedabad, India
Company: Trikon TelesoftRole OverviewWe are seeking a seasoned Meta Ads Specialist who can independently plan, execute and optimise advertising campaigns for our overseas clients. Your role will be entirely hands-on: you will manage the full lifecycle of Meta (and associated platforms), understand international markets, and drive measurable results without needing close supervision.Responsibilities

• Manage and optimise end-to-end campaigns on Meta platforms (Facebook, Instagram, possibly Meta Audience Network and Messenger) targeting overseas markets.
• Develop audience targeting strategies, bid strategies, creative tests and optimisation loops to improve ROI.
• Create on-the-fly creatives: ad visuals, copy, variations, utilising tools like Canva (or similar) when needed.
• Analyse campaign data, draw insights and iterate quickly to scale successful ads and cut underperformers.
• Stay updated with Meta’s algorithm changes, ad formats, overseas market trends and competitor activity.
• Coordinate with internal stakeholders to align campaigns with brand guidelines, ensure consistent messaging for international audiences.
• Report campaign performance clearly, recommending next steps and optimisation priorities.
• Maintain strong written and verbal English skills to communicate with overseas clients and internal teams.

Candidate Profile

• Minimum 3–5 years of direct experience running Meta-Ads for clients (preferably overseas/geographic diversity) and showing independent ownership of campaigns.
• Deep knowledge of the Meta advertising ecosystem: ad types, placements, optimisation, bidding, custom audiences, look-alikes, conversion tracking.
• Proven track record of delivering results (e.g. cost per acquisition, ROAS, scaling budgets).
• Competent in producing or quickly briefing ad creatives (visual + copy) and adjusting them based on performance.
• Excellent command of English (written and spoken) for clear client and team interaction.
• Analytical and data-driven: comfortable reading performance dashboards and making decisions.
• Self-starter attitude; able to manage campaigns end-to-end with minimal guidance.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹600,000.00 per year

Ability to commute/relocate:

• Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Meta Ad : 3 years (Required)

Work Location: In person