Messaging Solution - AGM/DGM - Payments (MMA)

Strategy & Planning:

• Develop and implement WhatsApp-based bulk messaging strategies that align with broader business goals and customer engagement initiatives
• Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies
• Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments

Compliance & Best Practices:

• Ensure all bulk messaging campaigns comply with WhatsApp's terms of service, privacy policies, and applicable data regulations
• Implement best practices for WhatsApp bulk messaging to improve engagement rates, message deliverability, and overall campaign effectiveness
• Proactively address potential risks related to WhatsApp policies, ensuring campaigns are executed within legal and platform guidelines

Campaign Management & Optimization:

• Manage end-to-end execution of bulk messaging campaigns, including setup, monitoring, and performance analysis
• Utilize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness
• Track key performance metrics and report on campaign results to stakeholders, providing actionable insights for future strategies

Skills & Qualifications:

Technical Expertise:

• In-depth knowledge of WhatsApp Business and its capabilities, including automation, messaging templates, and customer interaction flows
• Experience working with bulk messaging tools and platforms, with a focus on WhatsApp
• Familiarity with marketing automation tools such as Zapier, Google Sheets, or similar platforms

Communication & Analytical Skills:

• Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers
• Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives

Collaboration & Independence:

• Ability to work autonomously and manage multiple projects simultaneously
• Strong interpersonal skills, with the ability to collaborate with cross-functional teams and clients

Data Privacy & Compliance Awareness:

• Solid understanding of data privacy regulations and how they apply to bulk messaging campaigns
• Ability to ensure campaigns meet legal requirements and maintain customer trust