Medical Representative

Key Deliverables:

• Enhance the image and increase prescription and recommendation of the brands:
• Visit targeted doctors in the sector and present the brands products and services to

increase prescriptions and develop a global approach to the patient

• Promote the brands’ added value by emphasizing the technical and scientific

characteristics of the products and services

• Get to know the environment, the pathologies, the products and the useful communication techniques for promoting the products and services
• Represent the brand/the Division at every contact opportunity with health professionals and ensure they are followed up (congresses, ongoing medical training..)
• Implement the medical visit strategy:
• Respect target coverage, visit frequency and product cycles
• Make systematic use of available promotional tools (sales visit aids, brochures,

publications)

• Use all available digital and physical communication channels to increase message frequency and enhance customisation
• Implement communication techniques to adapt to doctor’s needs and personalise the

approach

• Check on the presence and correct distribution of the products within the pharmacies/drugstores situated near to the prescribers
• Ensure synergy with commercial teams to increase sell-out
• Analyse the sector and make proposals for sectorial action plans to improve return on investment:
• Analyse one’s own results and those of the competition
• Implement corrective and improvement action plans
• Manage administrative and reporting tasks:
• Organise and optimise visit planning
• Prepare visits and carry out qualitative and quantitative activity reporting
• Ensure respect of both internal and external ethical standards regarding relations with health professionals
• Flag up any adverse side effects to cosmeto-vigilance

Key Success Factors:

• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur

Professional & Technical Competencies:

Medical Detailing Skills:

• Targeting and segmentation follow-up
• Builds an interactive and customized dialogue with the physician
• Treats objections, obtains prescriptions
• Creates and updates the physician’s file

Scientific knowledge:

• Knows skin and hair physio-pathologies and the medical environment
• Knows our products and competition (formulas and patients benefits)
• Develops one’s local medical network
• Knows regulatory constraints

Entrepreneurship on one’s territory:

• Analyses key performance indicators on one’s territory
• Implements and adjusts sectoral action plan
• Interacts with the Sales Rep(s) to build synergies
• Develops Rx counter training in the point of sales

Collaborative brand & team building:

• Develops competitive intelligence
• Focuses on brand Must Have projects according to the country strategy
• Participates in prospective task forces

Physical Demands (e.g., % travel):

• Travel will be need based

Education:

• Any graduate/postgraduate with pharma or medical background.