Media planning & Strategy

10 - 14 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Roles & Responsibilities:

•Strategize and execute all Hyperlocal digital media activities with agency and regional offices (SEM | Programmatic | SNS media | Display ads)

•Benchmark the planning cost and KPI’s (Internal and external)

•Measure and report performance of all hyperlocal campaigns, and assess against goals (KPIs)•Identify trends and insights, and optimize spend and performance with agencies, accordingly

•Work with teams across regional offices and dealerships for flawless execution of campaigns

•Manage the dealer claim process along with agencies and KIN finance team

•Evaluate emerging trends in Hyperlocal and provide perspective adoption where appropriate

Required Qualification : Graduate/Postgraduate

Preferred stream – Commerce, Economics, Mass Communication, Marketing 

Required Experience :

10 - 14 Years of relevant experience in marketing, Digital marketing, Media Planning

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