Media Performance Associate Manager - Programmatic

In this role available in Gurgaon, Bangalore, Pune, Mumbai & Hyderabad locations, you should have the following qualifications: - Experience working on DSP platforms like DV360, TTD, Mediamath, Appnexus, etc. - End-to-end experience in handling programmatic campaigns, including optimization - Willingness to work in US shift - Familiarity with Adserving technologies and analytical tools like GA and Omniture - Knowledge of measurement tools used in Programmatic like Atlas, Neilsen, IAS - Expert proficiency in Excel and comfortable in handling large volumes of data to derive consumer insight If this sounds like you, you will be responsible for: - Managing multichannel programmatic campaigns (desktop, mobile, and video) and troubleshooting campaign delivery and performance issues - Conducting full analysis of campaign performance, optimizations, and issues - Providing clients with programmatic media recommendations and optimization strategies aligned with objectives - Traffic all creatives into the platform and set up campaigns before the launch date - Maintaining knowledge of media technology buying platforms and analytic tools - Analyzing campaign performance and making strategic investment and tactical media optimizations - Delivering input on campaign goals, approaches, and methods to help establish success metrics and KPI's At Publicis Global Delivery (PGD), we offer an entrepreneurial and inclusive work environment where you can realize your full potential. Publicis Groupe, as the third-largest communications group globally, is a leader in marketing, communication, and digital business transformation. Publicis Groupe provides seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications, media services with Publicis Media, digital business transformation with Publicis Sapient, and health & wellness communications with Publicis Health. Founded in 1926, Publicis Groupe is driven by the alchemy of creativity and technology, offering clients access to a wide range of services. Apply today if you believe you are the right fit for this role. You can also submit your resume to neha.bist@publicisgroupe.net,