Media Buying Executive

ROLE PURPOSE

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of digital and social platforms.

The Media Buying Executive is responsible for executing paid media campaigns across key platforms such as Meta, TikTok, YouTube, Google, Walmart and The Trade Desk. This role will work closely with the India-based Manager and Coordinator to ensure smooth, effective, and performance-driven campaign delivery.

The Executive will have ownership over platform-level execution and support ongoing campaign reporting and optimisation. They will work across all ZURU Edge brands across baby, beauty, homecare, pet and confectionery verticals. Our activity runs on TikTok, YouTube and Meta, TheTradeDesk alongside other digital platforms. We have fantastic relationships with tech partners, insights partners and inventory suppliers and you will need to be able to help to leverage these.

CORE ROLES AND RESPONSIBILITIES

• Build, execute and optimise paid media campaigns across either our Social or Programmatic team
• Maintain pacing, delivery and daily budget tracking
• Collaborate with the Planning team on brief implementation
• Stay current on platform trends and best practices
• Help to evolve the reporting cadence and structure delivered at a global level to produce effective and insightful reporting.
• Grow your relationship collaboratively and progressively with tech partners

SKILLS & EXPERIENCE REQUIRED:

• 2+ years experience in digital media buying

• Hands-on experience in one or more platforms (Meta, TikTok, Google, etc.)

• Strong attention to detail and execution skills

• Comfortable working in a fast-paced, high-output team