MEDIA BUYER (Affiliate Marketing )

3 - 8 years

5 - 15 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

NOTE: THIS JOB IS FOR CANDIDATES WHO HAVE WORKED AS AFFILIATE MARKETING EXECUTIVES (MEDIA BUYERS) AS PUBLISHER

Role:

  • Drive affiliate traffic to deliver quality leads/installs/sales for new customer acquisition on CPL/CPI/CPS/CPT negotiation basis/pricing types.
  • Should have expertise in paid media Google Ads/ Meta Ads/ Bing Ads/ Native Ads and Email Marketing or Search Arbitrage.
  • Analyze affiliate and DSP performance daily, weekly, monthly, and yearly, and develop key metrics to share with affiliates.
  • Should have expertise in Ad SPY Tools and Cloaking Tools.
  • Should have experience on campaigns based on Nutra / Insurance / eCom / Beauty / Health/ Adult.
  • Should identify new offers from networks and test for winning campaigns.
  • Monitor the campaign's daily pace and troubleshoot issues with internal campaign management and clients.
  • Analyze affiliate marketing campaign performance, interpret data, and derive actionable insights to optimize campaigns and drive continuous improvement.
  • Responsible for the entire funnel flow on the website/app for customers and ensuring a high conversion rate & average order value.
  • Should be able to do campaign management. (Set up/ tracking/ creatives/ traffic source/pay-out / KPI/volume)

Responsibilities:

  • Your primary focus will be managing CPL/CPA/CPS campaigns efficiently to ensure consistent monetization and delivery deployments.
  • You will collaborate closely with different affiliate network platforms to align and ensure optimal outcomes.
  • Should be able to create ad creatives using any photo/media editing tool.
  • Identify new affiliate networks and sign-up for new offers.
  • It is advantageous to have expertise in email marketing or search arbitrage but not mandatory.

Perks and benefits

  • Best in industry.

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