MarTech Lead - Channels, Campaigns And Analytics - Assistant Director

6 - 10 years

7 - 15 Lacs

Posted:18 hours ago| Platform: Naukri logo

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Job Description

Job Title: MarTech Lead Channels, Campaigns & Analytics/ Assistant Director

About the Role

EY GDS Brand, Marketing & Communications is building a modern, insight-driven marketing ecosystem that connects our brand with our audiences through data, creativity, and technology.

MarTech Lead

The Opportunity

MarTech Lead

technology, data, and creativity

Your Key Responsibilities

MarTech Strategy & Stack Management

  • Own the overall MarTech architecture — CRM, automation, analytics, and campaign management platforms (e.g., Adobe, Salesforce, Marketo, Hootsuite, HubSpot, or equivalent).
  • Assess, integrate, and optimize tools that support content personalization, audience segmentation, and performance measurement.
  • Collaborate with IT and global marketing teams to ensure systems are compliant, secure, and aligned with EY’s global standards.
  • Identify opportunities to automate workflows, improve campaign efficiency, and enhance data-driven decision-making.

Channel & Campaign Management

  • Lead the execution and optimization of multi-channel campaigns (email, web, social, paid media, and internal channels).
  • Establish campaign workflows, tagging systems, and audience segmentation models for precision targeting.
  • Partner with content, design, and comms teams to ensure campaign messaging aligns with brand strategy and business priorities.
  • Monitor campaign performance and guide teams to improve engagement, conversion, and reach.

Data, Analytics & Insights

  • Define KPIs and dashboards to measure campaign and channel performance — including engagement, pipeline influence, and ROI.
  • Lead marketing analytics and reporting, translating data into actionable insights and recommendations.
  • Establish measurement frameworks that align with organizational goals (brand health, audience growth, digital footprint, sentiment).
  • Partner with data analysts and global stakeholders to consolidate reporting and share best practices.

Governance & Optimization

  • Create standardized campaign processes and templates to drive consistency, scalability, and compliance.
  • Manage data hygiene, tagging, and taxonomy to enable accurate reporting and attribution.
  • Champion the use of data and technology in campaign planning and creative execution.

Collaboration & Leadership

  • Partner with regional and global BMC teams to align technology roadmaps and performance measurement frameworks.
  • Work closely with content, design, and brand strategy teams to ensure channel insights shape creative development.
  • Mentor junior team members and build MarTech capability across the function.

Skills and Attributes for Success

  • Strong understanding of

    marketing automation, CRM systems, and digital analytics platforms

    .
  • Proven experience in

    campaign management

    ,

    audience segmentation

    , and

    data-driven marketing

    .
  • Ability to connect insights with strategy — turning metrics into meaningful recommendations.
  • Excellent stakeholder management and communication skills.
  • Analytical mindset with a strong eye for optimization and continuous improvement.
  • Comfortable navigating complex, matrixed global organizations.

To Qualify for the Role, You Must Have

  • 8–12 years of experience in

    MarTech, digital marketing, or performance marketing leadership

    .
  • Hands-on experience with

    marketing automation and analytics tools

    (Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Google Analytics, Power BI, etc.).
  • Experience in

    campaign orchestration across multiple digital channels

    .
  • Strong understanding of

    data management, tagging, and tracking frameworks

    .
  • Bachelor’s degree in Marketing, Technology, Data Analytics, or related field (MBA preferred).

    Role & responsibilities

Preferred candidate profile

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Professional Services

London

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