MarTech Lead - Channels, Campaigns And Analytics - Assistant Director

Job Title: MarTech Lead Channels, Campaigns & Analytics/ Assistant Director

About the Role

EY GDS Brand, Marketing & Communications is building a modern, insight-driven marketing ecosystem that connects our brand with our audiences through data, creativity, and technology.

MarTech Lead

The Opportunity

MarTech Lead

technology, data, and creativity

Your Key Responsibilities

MarTech Strategy & Stack Management

• Own the overall MarTech architecture — CRM, automation, analytics, and campaign management platforms (e.g., Adobe, Salesforce, Marketo, Hootsuite, HubSpot, or equivalent).
• Assess, integrate, and optimize tools that support content personalization, audience segmentation, and performance measurement.
• Collaborate with IT and global marketing teams to ensure systems are compliant, secure, and aligned with EY’s global standards.
• Identify opportunities to automate workflows, improve campaign efficiency, and enhance data-driven decision-making.

Channel & Campaign Management

• Lead the execution and optimization of multi-channel campaigns (email, web, social, paid media, and internal channels).
• Establish campaign workflows, tagging systems, and audience segmentation models for precision targeting.
• Partner with content, design, and comms teams to ensure campaign messaging aligns with brand strategy and business priorities.
• Monitor campaign performance and guide teams to improve engagement, conversion, and reach.

Data, Analytics & Insights

• Define KPIs and dashboards to measure campaign and channel performance — including engagement, pipeline influence, and ROI.
• Lead marketing analytics and reporting, translating data into actionable insights and recommendations.
• Establish measurement frameworks that align with organizational goals (brand health, audience growth, digital footprint, sentiment).
• Partner with data analysts and global stakeholders to consolidate reporting and share best practices.

Governance & Optimization

• Create standardized campaign processes and templates to drive consistency, scalability, and compliance.
• Manage data hygiene, tagging, and taxonomy to enable accurate reporting and attribution.
• Champion the use of data and technology in campaign planning and creative execution.

Collaboration & Leadership

• Partner with regional and global BMC teams to align technology roadmaps and performance measurement frameworks.
• Work closely with content, design, and brand strategy teams to ensure channel insights shape creative development.
• Mentor junior team members and build MarTech capability across the function.

Skills and Attributes for Success

• Strong understanding of

  marketing automation, CRM systems, and digital analytics platforms

  .
• Proven experience in

  campaign management

  ,

  audience segmentation

  , and

  data-driven marketing

  .
• Ability to connect insights with strategy — turning metrics into meaningful recommendations.
• Excellent stakeholder management and communication skills.
• Analytical mindset with a strong eye for optimization and continuous improvement.
• Comfortable navigating complex, matrixed global organizations.

To Qualify for the Role, You Must Have

• 8–12 years of experience in

  MarTech, digital marketing, or performance marketing leadership

  .
• Hands-on experience with

  marketing automation and analytics tools

  (Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Google Analytics, Power BI, etc.).
• Experience in

  campaign orchestration across multiple digital channels

  .
• Strong understanding of

  data management, tagging, and tracking frameworks

  .
• Bachelor’s degree in Marketing, Technology, Data Analytics, or related field (MBA preferred).

  Role & responsibilities

Preferred candidate profile