Marketing Technology Business Analyst

Global Technology Solutions (GTS) Team is searching for a seasoned and strategic Business Analyst (Marketing) to define and steer the continuous improvement of our marketing environment within the healthcare sector. This critical position will manage the comprehensive analysis, integration, and scalability of our key marketing solutions, including CMS, PIM, CRM, MAP, Enterprise Search, DAM, and CDP. The Business Analyst will ensure these systems operate harmoniously to facilitate impactful marketing campaigns, boost customer engagement, and support our business goals while complying with strict healthcare regulations. 

The perfect candidate will have profound technical expertise in marketing platforms and integration methods, along with a thorough understanding of marketing principles and the specific requirements of the healthcare industry. You will be a strategic visionary with exceptional analytical and problem-solving skills, adept at converting business needs into reliable and scalable solutions. Additionally, you will have superior communication and collaboration skills to effectively interact with cross-functional teams and stakeholders. 

Lets talk about Responsibilities

• Design and uphold comprehensive analysis for our marketing environment, ensuring scalability, security, and integration across all applications. 
• Create and document analytical blueprints, standards, and best practices for marketing deployments. 
• Assess and propose new marketing technologies and solutions that meet business requirements and analytical standards. 
• Ensure compliance with applicable healthcare regulations (e.g., GDPR, HIPAA where applicable) in the analysis and architecture of marketing solutions. 
• Integration Strategy & Analysis: 
• Lead the design and implementation of seamless integrations among our primary marketing applications: CMS (WordPress/HubSpot), PIM, Enterprise Search, CRM, MAP, DAM and CDP. 
• Outline data flows and integration methods to maintain data consistency and accuracy across the marketing stack. 
• Work with IT and data teams to develop robust and scalable integration solutions. 
• Platform Governance & Standards: 
• Set and uphold governance policies and standards for the usage and management of our marketing platforms. 
• Ensure compliance with analytical guidelines and best practices during marketing deployments and updates. 
• Monitor the health and performance of the marketing ecosystem, identifying and resolving potential analytical bottlenecks or issues. 

• Conflict Resolution:

  Mediate and resolve technical conflicts within and between teams, fostering a positive and productive working environment. 

• Training and Facilitation:

  Conduct technical training sessions and workshops for team members and stakeholders as needed on MarTech architecture and integration aspects. 

• Cross Functional and Working Multiple Time Zone:

  Facilitate effective technical collaboration and communication within highly cross-functional teams, ensuring seamless technical integration of diverse skills and perspectives (e.g., Development, Marketing Technology, Infrastructure, Data Engineering). Additionally, possess the ability to effectively navigate and coordinate with technical team members and stakeholders working across multiple time zones, participating in technical discussions and ensuring alignment on architectural decisions, adapting communication strategies to ensure optimal participation and progress for all involved. This includes understanding the technical challenges of asynchronous communication and proactively implementing strategies to mitigate them. 

Lets talk about Qualifications and Experience

Required:

• Bachelor's degree in Computer Science, Information Technology, or a related field. A Master's degree is a plus. 
• Minimum of 4 years of experience in designing and implementing enterprise-level marketing technology solutions.    
• Deep architectural understanding and hands-on experience with the specific MarTech platforms (CMS, PIM, CRM, MAP, DAM, CDP) 
• Strong understanding of integration patterns, API architectures, and data integration tools and technologies. 
• Excellent analytical and problem-solving skills with the ability to design robust and scalable technical solutions. 
• Strong communication, presentation, and interpersonal skills with the ability to effectively communicate complex technical concepts to both technical and non-technical audiences.    
• Proven ability to provide technical leadership and guidance to development teams and vendors.    
• Familiarity with cloud platforms (e.g., AWS) and their MarTech service offerings is a plus. 
• Experience with data modeling, data warehousing, and data analytics concepts. 

Preferred:

• Experience working within the

  healthcare industry

  is highly preferred, with a strong understanding of healthcare data security and compliance requirements.