7 Marketing Systems Jobs

Dear Candidate, We are looking for a Business Analyst - CRM & Marketing for our Hyderabad location. As a Business Analyst/Product Owner, you will be responsible for designing, developing, and launching a robust CRM system that seamlessly integrates with our deposit account opening, personal and commercial loan origination systems (LOS), and lightweight marketing platform. The ideal candidate should have hands-on experience with leading CRM platforms like Salesforce, HubSpot, or similar, and be able to align technical requirements with business objectives effectively. Your responsibilities will include collaborating with stakeholders to define requirements, analyzing business processes to enhance customer relationship management and marketing workflows, designing user-friendly interfaces, creating detailed documentation, conducting competitive analysis of CRM solutions, working closely with development teams, leading user acceptance testing, providing training to end-users, and monitoring CRM performance post-launch for recommendations. Qualifications required for this role include a Bachelor's degree in business administration, Information Systems, or a related field, 3+ years of experience as a Business Analyst or Product Analyst focusing on CRM systems, a proven track record of designing and implementing CRM systems in financial services environments, a strong understanding of CRM functionalities, familiarity with commercial loan origination systems and marketing platforms, proficiency in tools like JIRA, Confluence, and wireframing tools, exceptional communication skills, and Agile/Scrum experience preferred. If you believe you possess the required skills and experience as mentioned above, please share your updated CV with us. We look forward to potentially having you as part of our dynamic team at IDEXCEL Technologies. Warm Regards, [Company Name],

Responsibilities and Duties : - Reach out to prospects via telephone and email to qualify leads using a specified scoring system. The expected activity level for this position is 108 calls per day. - Navigate through a conversation flow to uncover business needs, understand pains, and position Franchise Alpha as a compelling solution. - Generate marketing qualified leads that are processed as new opportunities and sent to the sales team in the CRM system. - Maintain and update an accurate log of activity in the CRM system. - Convey summarised key findings from phone conversations to the rest of the Marketing team to help refine marketing communications. - Perform other duties as assigned Qualifications and Skills : - Exceptional communication skills- both written and verbal- and the ability to build a genuine rapport with prospects over the phone promptly - Ability to learn quickly and manage multiple priorities and/or project - Driven and resourceful in finding new approaches to ensure his/her message is resonating with potential customers - Ability to problem-solve and identify process efficiencies and improvements - Familiarity or ability to quickly learn marketing systems and tools

Position Overview : - We are seeking an experienced and enthusiastic Lead Generation Specialist to join our team. The ideal candidate has a strong background in sales and marketing, especially in customer-facing roles. While prior experience as an independent contractor is beneficial, we also welcome individuals with a passion for marketing who are eager to learn. The Lead Generation Specialist will play a crucial role in driving business growth by identifying and connecting with potential clients through various lead generation techniques. - Key Responsibilities : - Utilize your experience in sales and marketing to develop and implement effective lead generation strategies. - Demonstrate exceptional written and verbal communication skills to engage and connect with potential clients. - Proactively solve challenges and obstacles that arise in the lead generation process, ensuring a seamless and efficient experience. - Showcase commitment and dedication to the company's growth goals, displaying a sense of urgency and passion for generating business opportunities. - Employ strong research skills to identify and qualify potential leads from multiple sources, including online platforms and social media. - Embrace a diverse range of lead generation techniques, staying up-to-date with the latest industry trends to adapt and refine strategies accordingly. - Exhibit a willingness to continuously learn and acquire new skills to thrive in the ever-changing digital landscape. - Collaborate with cross-functional teams to develop content that effectively promotes the company's products and services. - Enhance customer experience by applying your understanding of neuroscience principles, decision-making processes, and cognitive biases. - Qualifications : - Previous experience in sales and marketing roles, particularly those involving direct customer interaction, is highly preferred. - Demonstrated excellence in written and spoken communication, enabling effective communication with potential clients and team members. - Problem-solving skills that reflect a proactive and solution-oriented approach to overcoming challenges. - Strong commitment and dedication to achieving business growth objectives. - Ability to research and identify potential leads from various online sources and platforms. - Openness to learning and adapting to new lead generation techniques, strategies, and tools. - Understanding of neuroscience principles related to decision-making processes and cognitive biases is a plus. - Benefits : - Competitive compensation package - Opportunities for training and professional development - Collaborative and dynamic work environment - Chance to contribute to the company's growth and success - If you are a dedicated, results-driven individual with a passion for lead generation and a desire to excel in a fast-paced environment, we encourage you to apply for the Lead Generation Specialist position. Join our team and help us shape the future of our business through innovative lead generation strategies and a commitment to exceptional customer experiences. Note : This job description is a general overview and not an exhaustive list of responsibilities. The role may evolve over time to meet the changing needs of the company.

Position Overview : - We are seeking an experienced and enthusiastic Lead Generation Specialist to join our team. The ideal candidate has a strong background in sales and marketing, especially in customer-facing roles. While prior experience as an independent contractor is beneficial, we also welcome individuals with a passion for marketing who are eager to learn. The Lead Generation Specialist will play a crucial role in driving business growth by identifying and connecting with potential clients through various lead generation techniques. - Key Responsibilities : - Utilize your experience in sales and marketing to develop and implement effective lead generation strategies. - Demonstrate exceptional written and verbal communication skills to engage and connect with potential clients. - Proactively solve challenges and obstacles that arise in the lead generation process, ensuring a seamless and efficient experience. - Showcase commitment and dedication to the company's growth goals, displaying a sense of urgency and passion for generating business opportunities. - Employ strong research skills to identify and qualify potential leads from multiple sources, including online platforms and social media. - Embrace a diverse range of lead generation techniques, staying up-to-date with the latest industry trends to adapt and refine strategies accordingly. - Exhibit a willingness to continuously learn and acquire new skills to thrive in the ever-changing digital landscape. - Collaborate with cross-functional teams to develop content that effectively promotes the company's products and services. - Enhance customer experience by applying your understanding of neuroscience principles, decision-making processes, and cognitive biases. - Qualifications : - Previous experience in sales and marketing roles, particularly those involving direct customer interaction, is highly preferred. - Demonstrated excellence in written and spoken communication, enabling effective communication with potential clients and team members. - Problem-solving skills that reflect a proactive and solution-oriented approach to overcoming challenges. - Strong commitment and dedication to achieving business growth objectives. - Ability to research and identify potential leads from various online sources and platforms. - Openness to learning and adapting to new lead generation techniques, strategies, and tools. - Understanding of neuroscience principles related to decision-making processes and cognitive biases is a plus. - Benefits : - Competitive compensation package - Opportunities for training and professional development - Collaborative and dynamic work environment - Chance to contribute to the company's growth and success - If you are a dedicated, results-driven individual with a passion for lead generation and a desire to excel in a fast-paced environment, we encourage you to apply for the Lead Generation Specialist position. Join our team and help us shape the future of our business through innovative lead generation strategies and a commitment to exceptional customer experiences. Note : This job description is a general overview and not an exhaustive list of responsibilities. The role may evolve over time to meet the changing needs of the company.

Responsibilities and Duties : - Reach out to prospects via telephone and email to qualify leads using a specified scoring system. The expected activity level for this position is 108 calls per day. - Navigate through a conversation flow to uncover business needs, understand pains, and position Franchise Alpha as a compelling solution. - Generate marketing qualified leads that are processed as new opportunities and sent to the sales team in the CRM system. - Maintain and update an accurate log of activity in the CRM system. - Convey summarised key findings from phone conversations to the rest of the Marketing team to help refine marketing communications. - Perform other duties as assigned Qualifications and Skills : - Exceptional communication skills- both written and verbal- and the ability to build a genuine rapport with prospects over the phone promptly - Ability to learn quickly and manage multiple priorities and/or project - Driven and resourceful in finding new approaches to ensure his/her message is resonating with potential customers - Ability to problem-solve and identify process efficiencies and improvements - Familiarity or ability to quickly learn marketing systems and tools

Responsibilities and Duties : - Reach out to prospects via telephone and email to qualify leads using a specified scoring system. The expected activity level for this position is 108 calls per day. - Navigate through a conversation flow to uncover business needs, understand pains, and position Franchise Alpha as a compelling solution. - Generate marketing qualified leads that are processed as new opportunities and sent to the sales team in the CRM system. - Maintain and update an accurate log of activity in the CRM system. - Convey summarised key findings from phone conversations to the rest of the Marketing team to help refine marketing communications. - Perform other duties as assigned Qualifications and Skills : - Exceptional communication skills- both written and verbal- and the ability to build a genuine rapport with prospects over the phone promptly - Ability to learn quickly and manage multiple priorities and/or project - Driven and resourceful in finding new approaches to ensure his/her message is resonating with potential customers - Ability to problem-solve and identify process efficiencies and improvements - Familiarity or ability to quickly learn marketing systems and tools

ERM, a leading global sustainability consulting firm with a commitment spanning nearly 50 years, specializes in assisting organizations in navigating complex environmental, social, and governance (ESG) challenges. Our diverse and inclusive community of experts, spread across regions and disciplines, fosters a collaborative and professional environment that emphasizes multiculturalism, career growth, and impactful global exposure. As a people-first organization, ERM prioritizes well-being, career development, and harnessing collective expertise to drive sustainable impacts for our clients and the planet. Our newly established Global Delivery Centre (GDC) in India serves as a centralized platform aimed at providing high-value services and solutions to our global clientele. By consolidating essential business and consulting functions, the GDC enhances operational efficiency, optimizes service delivery, and empowers our teams to concentrate on advising clients on sustainability challenges with agility and innovation. Through the GDC, you will engage with international teams, leverage cutting-edge technologies, and contribute to reinforcing ERMs commitment to excellence, thereby amplifying our shared goal of creating a lasting, positive impact. Job Objective: We are currently looking for an experienced and strategic Manager in Digital Marketing to lead a team of digital marketing specialists focusing on marketing operations, analytics, and multi-channel campaign management. This role involves optimizing team performance, ensuring operational stability, executing marketing campaigns to the highest standards, and collaborating closely with the Digital Marketing Director on ongoing technological and process initiatives. As a hands-on management position, the role emphasizes delivery excellence, team development, and coordination of cross-functional projects. Key Responsibilities: Team & Performance Management: - Lead and oversee a team of 5-10 digital marketing professionals. - Support the team in meeting individual and team KPIs through regular reviews and feedback sessions. - Cultivate a collaborative and high-performing team culture. - Identify skill gaps and implement training and upskilling programs. Operational Excellence & Standardization: - Establish and uphold standardized processes, workflows, and documentation (SOPs). - Monitor campaign delivery timelines, quality standards, and performance metrics. - Ensure best-in-class execution across all digital marketing outputs, including campaign assets, reports, automations, and performance dashboards. Project Management & Collaboration: - Serve as a daily execution partner for the Digital Marketing Director. - Coordinate cross-functional projects with internal stakeholders, such as Content, Sales Activation, Industry Marketing, and Analytics teams. - Manage delivery timelines for tech and process improvements in CRM, email marketing, and automation systems. - Oversee the planning and execution of major marketing campaigns across various channels. Marketing Systems & Data Enablement: - Ensure consistent usage and optimization of platforms like Salesforce, Pardot, Google Ads, Looker Studio, GA4, and Power BI. - Demonstrate expertise in optimizing and leveraging first-party data to drive commercial results. - Review and enhance lead funnel management practices in alignment with commercial objectives. - Collaborate with digital marketers to improve campaign efficiency and performance metrics. Qualifications & Experience: - 8+ years of experience in B2B digital marketing, with a minimum of 3 years in a managerial or team lead role. - Proven track record of managing multifunctional marketing teams, including paid media, email marketing, analytics, and operations. - Strong proficiency in digital marketing tools such as Pardot, Salesforce, GA4, Google Ads, Looker Studio, and Power BI. - Ability to lead cross-functional initiatives and manage competing priorities effectively. - Excellent organizational, communication, and stakeholder management skills. - Hands-on experience in project management using tools like Trello or similar platforms. Preferred Skills: - Exposure to B2B or consulting firm marketing environments. - Ability to analyze performance data and provide strategic or process recommendations. - Familiarity with CMS platforms, A/B testing methodologies, and best practices in digital user experience.,