Digital Marketing Manager- India GDC, Gurugram

You will be joining ERM, a leading global sustainability consulting firm with a commitment spanning nearly 50 years. As part of our diverse and inclusive community of experts, you will play a key role in assisting organizations in navigating complex environmental, social, and governance challenges. At ERM, we prioritize well-being, career development, and harnessing collective expertise to drive sustainable impacts for our clients and the planet. **Key Responsibilities:** - **Team & Performance Management:** - Lead and oversee a team of 5-10 digital marketing professionals. - Support the team in meeting individual and team KPIs through regular reviews and feedback sessions. - Cultivate a collaborative and high-performing team culture. - Identify skill gaps and implement training and upskilling programs. - **Operational Excellence & Standardization:** - Establish and uphold standardized processes, workflows, and documentation (SOPs). - Monitor campaign delivery timelines, quality standards, and performance metrics. - Ensure best-in-class execution across all digital marketing outputs, including campaign assets, reports, automations, and performance dashboards. - **Project Management & Collaboration:** - Serve as a daily execution partner for the Digital Marketing Director. - Coordinate cross-functional projects with internal stakeholders, such as Content, Sales Activation, Industry Marketing, and Analytics teams. - Manage delivery timelines for tech and process improvements in CRM, email marketing, and automation systems. - Oversee the planning and execution of major marketing campaigns across various channels. - **Marketing Systems & Data Enablement:** - Ensure consistent usage and optimization of platforms like Salesforce, Pardot, Google Ads, Looker Studio, GA4, and Power BI. - Demonstrate expertise in optimizing and leveraging first-party data to drive commercial results. - Review and enhance lead funnel management practices in alignment with commercial objectives. - Collaborate with digital marketers to improve campaign efficiency and performance metrics. **Qualifications & Experience:** - 8+ years of experience in B2B digital marketing, with a minimum of 3 years in a managerial or team lead role. - Proven track record of managing multifunctional marketing teams, including paid media, email marketing, analytics, and operations. - Strong proficiency in digital marketing tools such as Pardot, Salesforce, GA4, Google Ads, Looker Studio, and Power BI. - Ability to lead cross-functional initiatives and manage competing priorities effectively. - Excellent organizational, communication, and stakeholder management skills. - Hands-on experience in project management using tools like Trello or similar platforms. **Preferred Skills:** - Exposure to B2B or consulting firm marketing environments. - Ability to analyze performance data and provide strategic or process recommendations. - Familiarity with CMS platforms, A/B testing methodologies, and best practices in digital user experience.,