Marketing Strategy Intern

Core Responsibilities and Duties:

• Develop and Implement Growth Strategies:
• Craft comprehensive marketing strategies aimed at driving user acquisition, engagement, and retention across various channels (digital advertising, email, social media, SEO/SEM, content marketing, etc.).
• Identify target markets and customer segments based on data analysis and market research.
• Create buyer personas to understand customer needs, pain points, and behavior.
• Formulate a solid growth plan that aligns with overarching business goals and drives revenue.
• Data Analysis and Performance Monitoring:
• Track and analyze key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, churn rate, email open/click rates, and website traffic.
• Utilize advanced analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, SQL) to interpret data, identify trends, and uncover opportunities for improvement.
• Present data-driven insights to both technical and non-technical audiences, including stakeholders and executive teams.
• Experimentation and Optimization (A/B Testing & CRO):
• Design and execute rigorous A/B tests and other experiments across various marketing channels (landing pages, emails, ad copy, user funnels, etc.) to determine the most effective strategies.
• Analyze test results, implement winning variations, and continuously iterate on marketing messages, user experience, and conversion optimization to improve results.
• Embrace a "test and learn" methodology, adapting quickly to market changes and customer feedback.
• Cross-Functional Collaboration:
• Work closely with product teams to improve user experience, inform product roadmap decisions, and identify growth opportunities.
• Collaborate with sales teams to align messaging, lead generation efforts, and customer targeting.
• Partner with engineering teams to implement tracking, optimize website performance, and improve user experience.
• Work with content marketers and designers to craft compelling stories and create high-quality, engaging content for campaigns.
• Channel Management and Optimization:
• Manage and optimize various marketing channels, including SEO/SEM, email marketing, social media marketing, display advertising, and content marketing.
• Oversee content marketing operations to ensure all content initiatives are optimized for success.
• Plan, optimize, and scale paid ad campaigns.
• Develop and manage the growth marketing budget, including forecasting and tracking expenses.
• Customer Lifecycle Management:
• Understand and optimize the entire customer lifecycle (Acquisition, Activation, Retention, Referral, Revenue - AARRR model).
• Develop strategies to engage with customers and prospects from initial brand discovery to repeat purchases and referrals.
• Implement tactics such as personalized offers, loyalty programs, and effective onboarding to foster customer loyalty and retention.
• Innovation and Trend Anticipation:
• Generate innovative marketing ideas and experiments.
• Stay abreast of new tools, technologies, industry trends, and best practices in growth hacking.
• Research competitor activities and emerging technologies to identify new growth opportunities.

Key Skills for a Growth Marketing Role:

• Analytical Skills: Strong ability to analyze complex data sets, interpret metrics, and draw meaningful conclusions. Proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, etc.) is essential.
• Experimentation Mindset: Eagerness to experiment, A/B test, and iterate on strategies based on data.
• Digital Marketing Expertise: Deep understanding of various digital channels, including SEO, SEM, social media, email marketing, and content marketing.
• Conversion Rate Optimization (CRO): Knowledge of techniques to increase the percentage of website visitors who complete a desired action.
• Problem-Solving: Ability to identify challenges, analyze root causes, and develop effective solutions.
• Communication Skills: Excellent verbal and written communication to articulate strategies, insights, and results to diverse audiences (technical and non-technical).
• Cross-Functional Collaboration: Ability to work effectively with various teams (product, sales, engineering, design, content).
• Creativity and Innovation: Capacity to devise unique and impactful marketing approaches.
• Project Management: Skills to organize efforts, manage multiple projects, and adhere to deadlines.
• Adaptability: Ability to quickly adjust to changing market trends, data insights, and business environments.
• User Experience (UX) Understanding: Focus on enhancing the overall customer experience across all touchpoints.
• Technical Aptitude: Familiarity with marketing automation platforms, CRM software, and potentially basic programming languages (HTML, CSS, SQL).

Job Types: Full-time, Fresher, Internship
Contract length: 6 months

Pay: ₹8,086.00 - ₹15,000.00 per month

Work Location: In person