Marketing Specialist Sr

Role Overview: You will be responsible for developing marketing strategies and plans to support business growth objectives and market share expansion in India. You will work closely with key stakeholders on product marketing initiatives, conduct research activities, manage advertising and public relations programs, and implement digital marketing plans. Your role will also involve developing marketing collateral, coordinating marketing events, and driving traffic to the eCommerce platform. Key Responsibilities: - Develop marketing strategies and plans in collaboration with the Marketing Manager and local BU leaders - Work on product marketing initiatives, including new product launch strategies and activities - Conduct research activities such as competitor analysis, market size & share, and market segmentation analysis - Implement channel partner marketing initiatives to increase Dealer engagement, loyalty, and growth - Manage advertising and public relations programs in alignment with sales and marketing objectives - Execute Digital Marketing plan according to global guidelines - Create local marketing collateral including literature, catalogue translations, Point of Sale, and promotional merchandise - Coordinate and prepare marketing and customer events like trade shows, seminars, road shows, and training - Develop marketing initiatives to drive traffic and adoption of shop.donaldson.com - Establish the annual marketing budget for India and manage it effectively - Review and develop sales tools and resources for salespeople and Dealers - Distribute email marketing communications to customers as required - Champion the adoption of the global CRM lead management process - Prepare regular reports for management with key performance indicators - Ensure brand representation and design guidelines in marketing campaigns and collateral - Create banner content and develop online promotion content for the eCommerce platform - Partner with marketing agencies to create awareness of new ways of promoting and selling Donaldson products - Act as a point of contact for new product announcements, images, online literature, and videos Qualification Required: - Bachelor's degree in Marketing, Communications, or related field Additional Details: - Travel required: 50% - Language proficiency: English & Hindi Please note that Donaldson Company is aware of recruiting scams targeting job seekers and does not solicit money during the application process. All applications are accepted online through the Careers | Donaldson Company, Inc. website. If you have any questions regarding the legitimacy of an employment opportunity, please contact talentacquisition@donaldson.com.,