1 - 2 years

1 - 4 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Quotation handling, following up with clients, market rates margin setting are some of the major aspects in marketing along with social media marketing

Job Responsibilities:
  • Candidate who can use CANVA for post making
  • Can edit,put up effects in post and videos of the Company.
  • Capability to generate meaningfull and attention taking Captions and content writing.
  • Understanding of SEO
  • Word press.
Key Performance Indicators (KPIs) for Marketing
  • Lead Generation and Conversion:
  • - Number of leads generated

    - Lead conversion rate

    - Cost per lead

    - Marketing qualified leads (MQLs) handed off to sales

  • Brand Awareness and Engagement:
  • - Website traffic and bounce rate

    - Social media followers, engagement, and reach

    - Brand mention and sentiment analysis

    - Audience growth across marketing channels

    - Content engagement metrics (e.g., views, downloads, shares)

    - Lead generation from content assets

    - Search engine rankings and organic traffic

    - Conversion rate from content marketing campaigns

    - Return on marketing investment (ROMI)

    - Campaign-specific conversion rates

    - Cost per acquisition (CPA)

    - A/B testing and optimization results

  • Customer Acquisition and Retention:
  • - Customer acquisition cost (CAC)

    - Customer lifetime value (CLV)

    - Customer retention rate

    - Net Promoter Score (NPS)

  • Marketing ROI and Budget Optimization:
  • - Marketing budget utilization

    - Cost savings from process improvements

    - Contribution to overall revenue growth

    - Marketing-attributed revenue

  • Digital Marketing Performance:
  • - Website traffic and engagement metrics

    - Search engine optimization (SEO) performance

    - Pay-per-click (PPC) campaign metrics

    - Email marketing metrics (open rate, click-through rate, conversion rate)

  • Talent Management and Team Development:
  • - Employee satisfaction and engagement

    - Skill development and training program effectiveness

    - Contribution to team goals and initiatives

    - Collaboration and knowledge-sharing within the marketing team

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