Marketing SEO Expert

Job Description

Key job responsibilities -Be customer obsessed. View search engine activity through the lens of SEO prospects and Customers Search. - Identify opportunities to improve the Listing Improvement through SEO and SEM strategy and tactics. - Build an SEO strategy, focusing on growing Sulekha’s organic reach across our regions and showing how you will deploy content to acquire our target audiences within our unique delivery areas. - Scope third-party applications to support with SEO tasks, provide training to internal Teams/ marketing stakeholders. - Be the SME on Category research management of Customer/User search behavior, needs and gaps and work with internal stakeholders to enhance the customer experience in other areas of the business. - Monitor Service Partner sentiment in specific regions and act as the expert on their needs, including communicating back to the larger Sulekha team. - Constantly check search results, ranking and analytics to monitor performance and make recommendations for improvements. Keep up-to-date with ever-changing algorithm updates. - Utilize data and anecdotes to support decisions. Be comfortable utilizing data and dashboards in a self-serve culture. - Write documents to articulate opportunities to Search marketing team members and other internal stakeholders. - Make recommendations on strategy, investment allocation (ie ad spend or tool investments), and roadmap prioritization. - Ownership on components of programs such as whether paid search campaigns, bidding, or page content recommendations. - Partner with other Search team members to drive value from SEM and SEO while doing so more efficiently through improved processes, automation and AI applications. - Work with internal teams to share and learn best-practices, and drive results between marketplaces. - Collaborate with technical partner teams to explain and prioritize technical issues. A day in the life About the team At Sulekha, we're working to be the most and one of the largest services platforms in India that has evolved from a local business listings site to a technology-driven matchmaking platform on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfill and deliver value. Our goal is to exceed the expectations of all our customers by ensuring that their Business, no matter how large or small, are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Sulekha is continually striving to innovate and provide best in class service levels through the introduction of pioneering new Categories and services in the last mile Matchmaking space. We are doing this by building a world class last mile operation, significantly complimented by Customer Success Operations. Sulekha works directly with independent contractors – called Service partners – to make Service deliveries to our customers