Marketing Program Lead

As a Marketing Cloud Automation Lead with 12-15 years of experience in Salesforce Marketing Cloud (SFMC), you will be responsible for leading the design, development, and execution of integrated marketing automation campaigns across multiple channels. Your role will involve managing complex Marketing Cloud projects to ensure timely delivery and successful implementation. You will develop and maintain sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation. Additionally, you will manage and optimize mobile marketing campaigns, including SMS, MMS, and push notifications. Your expertise will be crucial in integrating marketing automation with other Salesforce products such as Sales Cloud and Service Cloud. You will be expected to analyze campaign performance data to identify trends, measure ROI, and provide data-driven recommendations for optimization. Collaboration with cross-functional teams, including marketing, sales, and product teams, will be essential to ensure alignment and achieve business objectives. As a Salesforce Marketing Cloud Platform Expert, you should have experience in several end-to-end SFMC implementations and possess thorough knowledge of all core Marketing Cloud products, including Email Studio, Journey Builder, Mobile Studio, Social Studio, Advertising Studio, Content Builder, Interaction Studio, and Data Studio. Your proficiency in advanced features like predictive modeling, AI-powered personalization, and complex journey orchestration will be valuable. Your strong understanding of integrating Marketing Cloud with other Salesforce products and external systems, platform administration, scripting & coding abilities, API integration skills, data manipulation expertise, digital marketing strategy understanding, business acumen, and customer-centric approach will be critical to your success in this role. Your ability to make data-driven decisions, analyze data, and report campaign performance will be essential. Moreover, your soft skills, including leadership, excellent communication, stakeholder management, and project management abilities, will play a key role in leading and mentoring junior team members on Salesforce Marketing Cloud best practices. Your hands-on experience with Email Studio, Journey Builder, and Automation Studio will be required to create, test, deploy email campaigns, design and manage customer journeys, and build and manage automated workflows effectively. In summary, as a Marketing Cloud Automation Lead, your role will involve leading the development and execution of integrated marketing automation campaigns, managing complex Marketing Cloud projects, integrating marketing automation with other Salesforce products, analyzing campaign performance data, collaborating with cross-functional teams, and staying up-to-date on the latest Salesforce Marketing Cloud features and best practices. Your expertise in Salesforce Marketing Cloud Platform, including end-to-end implementations, core products, advanced features, integrations, platform administration, scripting & coding, API integration, data manipulation, digital marketing strategy, business acumen, and customer-centricity, will be crucial to achieving successful marketing outcomes.,