Marketing Operations Lead

As a Marketing Operations Lead at Indegene, you will be part of the Digital Fuel Accelerator Team, focused on bringing data and customer experiences to life. Your role will involve executing and optimizing omnichannel campaigns for key respiratory brands in selected EU countries. Here are the key responsibilities you will undertake: - Support the strategy and lead the execution of integrated omnichannel campaigns for assigned brands, ensuring timely delivery, customer segmentation, and precise targeting. - Collaborate closely with Medical Affairs Managers to plan and execute campaigns, including digital customer experience (DCX) user journeys and multi-channel content planning. - Coordinate with cross-functional stakeholders and external partners to ensure seamless campaign delivery. - Execute content tagging and campaign performance tracking in alignment with the Clients analytics framework. Provide tagging instructions for all campaign assets. - Conduct monthly performance reviews, analyze key data sets, extract insights, and present optimization recommendations to senior management. - Partner with digital and analytics leads to ensure optimal usage of global platforms, adopting the latest features, best practices, and tools. - Manage forecasting and prioritization of content and campaign activities with vendors, ensuring governance and timely execution. - Oversee digital and translation vendors, perform compliance checks, and ongoing monitoring to mitigate risk. - Lead the development, implementation, and continual refinement of a customer-centric digital marketing framework. This role offers you the opportunity to grow your career by taking ownership of key digital marketing activities. You will develop valuable experience in mindset, capability, stakeholder management, and customer focus. Qualifications Required: - Experience working on Rx pharmaceutical brands. - Degree in Digital Marketing or a related discipline, with strong experience in omnichannel execution. - Understanding of customer segmentation and targeting strategies. - Hands-on experience with content creation and copy approval processes. - Proven internal engagement skills and ability to build strong networks. - High personal accountability and demonstrated success in delivering complex, high-impact projects. Preferred Qualifications (not mandatory): - Knowledge of the Asthma and COPD competitive landscape in one or more EU markets. - Demonstrated excellence in building internal credibility and insight-sharing through a robust network. Join us at Indegene, a profitable rapidly growing global organization at the intersection of healthcare and technology, and be part of a team fueled by purpose. Apply now to explore exciting opportunities!,