Marketing Operations Intern

Role Overview

NIAT runs large-scale admissions campaigns across WhatsApp, SMS, Email, RCS, ad platforms, and third-party media.

Were looking for an intern who can support the end-to-end campaign operations ensuring smooth execution, campaign success metrics tracking, maintaining clean data, and real-time coordination across teams.

This role is designed for final-year students or fresh graduates who want to learn how high-velocity digital marketing is executed at scale.

Key Responsibilities

Campaign Execution Support

• Assist in launching and monitoring campaigns on WhatsApp, SMS, Email, RCS, Meta, Google, and partner platforms.
• Upload and manage custom lead lists from offline workshops, influencer drops, outbound teams, and other lead generation channels.
• Work with internal teams (Marketing Automation, performance marketing, Business Operations) for daily execution.

Data Management & Tracking

• Maintain centralized trackers for all campaign cohorts.
• Ensure data hygiene: tagging, deduping, validating, and preparing data for different platforms.
• Track performance at platform(SMS, Whatsapp, Email, ad platforms) and channel level.

Creative & Messaging Ops

• Coordinate creative assets and message templates needed for campaigns.
• Ensure accuracy, compliance, and timely delivery of creatives for WhatsApp/SMS/Email.

Pulse Check & Insights

• Monitor responses across channels to understand student sentiment, common objections, and engagement patterns.
• Highlight weekly insights and potential optimizations to the marketing team.

Cross-Team Coordination

• Support peak admission cycles, brand bursts, and seasonal pushes.
• Work closely with performance, lifecycle, and brand teams to ensure campaign readiness.

What Youll Learn

• How omni-channel digital marketing is executed in real time.
• How data flows across platforms, CRMs, journeys, and ad systems.
• Hands-on experience with WhatsApp marketing tools, SMS platforms, automation, and campaign tracking.
• Practical understanding of performance metrics and campaign optimizations.
• End-to-end view of how large admissions campaigns operate.

Who Were Looking For

• Strong execution mindset and attention to detail
• Comfortable working with spreadsheets
• Good communication and coordination skills
• Curious about digital marketing and data-driven campaigns
• Ability to work in a fast-paced environment during peak weeks

Experience:

• No prior experience required, but previous internships in marketing/operations/CRM is a plus.

Eligibility

• Final-year students or fresh graduates
• Available for a

  full-time, 6-month internship

Internship Details

• Duration:

  6 months

• Location:

  Hyderabad

• Stipend:

  As per company policy

This is a high-growth learning opportunity for anyone interested in marketing, CRM, analytics, or campaign operations.