Marketing Manager

Role & responsibilities

1. Market Strategy & Planning

• Develop end-to-end marketing strategies for construction projects, services, and brand positioning.
• Analyse market trends, competitor offerings, and customer needs to define strong value propositions.
• Identify revenue opportunities in residential, commercial, industrial, and infrastructure segments.

2. Branding & Communication

• Build and maintain a strong brand presence in the construction space.
• Oversee company brochures, project catalogues, site boards, hoardings, and digital assets.
• Craft messaging for contractors, consultants, architects, PMC firms, and end customers.

3. Lead Generation & Sales Support

• Create campaigns to attract builders, architects, civil engineers, and corporate clients.
• Support the sales team with pitch decks, proposals, and technical marketing materials.
• Implement CRM systems to track leads, follow-ups, and conversions.

4. Digital Marketing

• Manage company website, SEO, LinkedIn presence, and project showcase pages.

5. Project Marketing

• Prepare project-wise marketing plans: launch promotions, sample flats, showrooms, 3D walkthroughs, and project videos.
• Liaise with architects, site engineers, and project managers to gather accurate project updates.
• Promote new technologies used

6. Client & Stakeholder Engagement

• Build relationships with architects, vendors, government bodies, and industry influencers.
• Participate in trade fairs, construction expos, real estate conferences, and networking events.
• Create partnerships with material suppliers and building product brands.

7. Budgeting & Reporting

• Prepare marketing budgets and monitor expenses for each project
• Track ROI of campaigns and submit weekly/monthly performance dashboards.
• Use insights to refine future marketing strategies.

8. Content & Collateral Development

Oversee creation of:

• Project brochures & leaflets
• Technical articles
• Site photography & drone shoots
• Social media creatives
• Press releases
• Make complex construction topics easy to understand for clients.

9. On-Ground Marketing

• Ensure brand consistency across all project locations.

10. Compliance & Documentation

• Ensure marketing materials follow RERA guidelines.
• Maintain documentation for project approvals, certifications, and legal requirements.

Benefits:

Competitive salary commensurate with experience

Comprehensive benefits package including health insurance, retirement plans, and paid time off

Opportunities for professional development and advancement within the company

A positive and supportive work culture focused on collaboration and employee well-being

Contact HR-9629888338 or share your resume.