Marketing Manager

Title:

Reporting to:

The Marketing Manager will be responsible for developing and executing marketing plans to strengthen brand positioning, drive sales growth, and enhance customer engagement. The role involves leading cross-functional teams, managing agency collaborations, and overseeing multi-channel campaigns across e-commerce, OTC, and retail segments. Additionally, the position requires optimizing marketing budgets, analyzing market trends, and implementing innovative strategies to maximize ROI and business impact.

Key Responsibilities

• Plan and execute marketing strategies to strengthen the brand and increase sales.
• Manage marketing budgets and ensure effective utilization of funds.
• Identify target markets, customer needs, and emerging trends.
• Maintain monthly, quarterly, and annual marketing plans.
• Review and approve all marketing materials for accuracy and consistency.
• Coordinate with creative and advertising agencies for campaigns.
• Ensure brand consistency across all channels and develop brand guidelines.
• Plan and manage marketing campaigns for product launches and promotions.
• Monitor and analyze campaign performance and ROI.
• Conduct market research to understand customer preferences and competition.
• Prepare reports on marketing activities and performance.
• Plan and manage participation in exhibitions, events, and medical camps.
• Build partnerships with influencers and wellness professionals.
• Lead and coordinate the internal marketing team and review team performance regularly.
• Develop strategies to improve OTC product sales and overall business growth.

Qualification

• MBA

Experience

• Minimum 5 years of experience in Branding & Promotion, Media & Agency Management, Marketing Communication, Design Aesthetics, Content Creation, Brand Guidelines, Campaign Budgeting, and Public Relations in the FMCG industry.

Technical Competencies

• Branding & Campaign Management
• Agency Coordination
• Budget Management
• Design and Content Awareness
• Public Relations
• Event Handling