Job
Description
The Marketing and Branding Manager plays a crucial role in enhancing the company's brand visibility, market positioning, and customer engagement through strategic marketing initiatives. As the Marketing and Branding Manager, you will lead a team, collaborate with various departments, and ensure that all marketing campaigns are aligned with the company's goals to drive both short-term and long-term business growth. Your key responsibilities will include developing and executing a comprehensive branding strategy that reflects the company's vision, mission, and values. You will lead market research efforts to understand customer needs, industry trends, and competitor activities to refine the brand's positioning. Additionally, you will plan and implement integrated marketing campaigns across various channels to build brand awareness and generate leads, ensuring that they meet business objectives and are delivered on time and within budget. Moreover, your role will involve overseeing content creation across different platforms to effectively communicate the company's message and increase brand engagement. You will also be responsible for developing and implementing digital marketing strategies, managing social media channels, monitoring key performance metrics related to branding and marketing efforts, conducting market research, managing the marketing budget, and leading and mentoring the marketing team. To excel in this role, you should possess a Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred) and have at least 10 years of experience in marketing, branding, or a related field, with a minimum of 5 years in a managerial role. Strong understanding of branding, marketing strategies, consumer behavior, digital marketing tools, social media platforms, and excellent communication skills are essential for this position. Preferred qualifications include experience with e-commerce marketing, design tools, influencer marketing, PR campaigns, video production, and visual storytelling. Personal attributes such as strong leadership skills, organizational abilities, passion for branding and marketing trends, adaptability, and openness to feedback are also valued. This is a full-time, permanent position with benefits including food provided, health insurance, and Provident Fund. The work schedule may include evening, night shifts, and US shifts with the work location being in person.,
