Marketing Manager

Job Description

Job description Role & responsibilities Marketing Strategy Development Develop and implement multi-channel marketing strategies aligned with business objectives. Identify new opportunities to enhance brand visibility and customer acquisition. Email Marketing Plan, execute, and optimize email marketing campaigns to drive engagement and conversions. Manage email lists, segment audiences, and ensure compliance with email marketing best practices. Digital Advertising & SEO Oversee digital advertising campaigns, including PPC, display ads, and retargeting. Develop and implement SEO strategies to increase website visibility and organic traffic. Analyze performance metrics and optimize campaigns for improved results. Social Media & Content Marketing Develop and manage social media strategies to drive brand engagement and audience growth. Oversee content creation for blogs, articles, and social platforms, ensuring consistency with the brand voice. Collaborate with internal and external teams to create high-quality, engaging content for all channels. Print Marketing Plan and coordinate print marketing initiatives, such as brochures, flyers, and advertisements. Work with designers and printers to ensure high-quality outputs that align with brand standards. Analytics & Reporting Track and analyze performance across all marketing campaigns, providing actionable insights. Prepare detailed reports on campaign effectiveness, ROI, and key metrics to refine strategies. Agency Management Manage relationships with external marketing agencies, ensuring timely and cost-effective execution of projects. Provide clear briefs and collaborate on campaign planning and delivery. Role: Content Marketing Manager Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate