Marketing Manager

Marketing Manager (Performance Focused)

About the Role

hands-on Marketing Manager (Meta Expert)

You'll oversee the full marketing department media buyers, creatives, content, and reputation and ensure the company dominates across Meta and other digital platforms.

strategize, execute, and optimize

Key Responsibilities

• Own and manage the

  entire paid advertising strategy

  across Meta platforms (Facebook & Instagram).
• 
  
• Lead and manage a marketing team of 5+ (media buyers, designers, content & community).
• 
  
• Develop and execute campaigns to generate

  high-quality solar leads

  for U.S. markets.
• 
  
• Create, monitor, and optimize

  ad funnels, creatives, and targeting

  strategies.
• 
  
• Oversee

  daily ad spend, CPL, CTR, ROAS, and conversion tracking.

• 
  
• Coordinate closely with sales and leadership to align campaign goals with company KPIs.
• 
  
• Build and maintain

  dashboards and reports

  for executive-level visibility.
• 
  
• Test new creatives, ad angles, and offers weekly.
• 
  
• Mentor and train media buyers to improve consistency and performance.
• 
  
• Collaborate with content and design to ensure creatives match campaign goals.

Skills & Qualifications

• 58 years of experience

  in digital marketing with a focus on Meta Ads.
• 
  
• Proven record of managing

  $50K$200K/month ad budgets.

• 
  
• Deep knowledge of

  Meta Ads Manager, Facebook Pixel, UTM tracking, and Lookalike Audiences.

• 
  
• Experience managing and scaling teams.
• 
  
• Strong analytical skills comfortable with spreadsheets and data analysis.
• 
  
• Excellent English communication and leadership skills.
• 
  
• Bonus: Experience in

  solar or lead generation industries.

KPIs

• CPL within target for each campaign.
• 
  
• Weekly campaign performance improvements.
• 
  
• Lead-to-sale quality metrics.
• 
  
• On-time reporting and data accuracy.

Ideal Candidate

strategic and tactical

You care about creative performance, efficiency, and results not fluff.