Marketing Manager

5 - 8 years

6 - 7 Lacs

Posted:5 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Are you a marketing strategist with a start-up mind-set and experience selling SaaS-based products?

SaaS businesses and working in start-up environments

SaaS-based Application

What You’ll Be Doing

  • Develop and execute SaaS-focused marketing strategies

    that drive

    lead generation, customer acquisition, and revenue growth

    .
  • Build brand awareness

    by crafting and executing demand-generation campaigns across

    LinkedIn, paid ads, SEO, and email marketing

    .
  • Optimize the SaaS sales funnel

    , ensuring strong conversion from awareness to trial and subscription.
  • Leverage start-up-style growth marketing tactics

    , including A/B testing, rapid iteration, and data-driven decision-making.
  • Create compelling content

    such as blogs, whitepapers, case studies, and email campaigns that engage B2B buyers.
  • Manage paid ad campaigns

    (Google Ads, LinkedIn Ads, and retargeting) to maximize ROI and reach ideal customers.
  • Align closely with sales teams

    , providing marketing support that helps accelerate the SaaS sales cycle.
  • Analyse marketing performance metrics

    , adjust strategies based on data insights, and continuously optimize for better results.
  • Conduct competitive analysis

    to position the product effectively and differentiate it from other Software

What We’re Looking For

  • 5 to 8 years of experience in marketing, with a strong focus on SaaS-based products.

  • Prior experience working with start-ups

    or scaling new products in a fast-paced environment.
  • Deep understanding of the SaaS sales cycle

    and ability to create marketing strategies that drive conversions.
  • Proven expertise in digital marketing

    , including

    SEO, LinkedIn outreach, paid media, and account-based marketing (ABM).

  • Strong analytical skills

    , with experience using marketing automation tools Google Analytics, and CRM platforms.
  • Ability to craft compelling marketing

  • Experience working cross-functionally with sales teams

    to create alignment between marketing efforts and revenue goals.
  • Hands-on experience with growth marketing tactics

    , including A/B testing, funnel optimization, and retargeting campaigns.

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