Marketing Manager – Offline & Trade Engagement

Job Title: Marketing Manager – Offline & Trade Engagement

Location: Kota, with frequent travel across India

Department: Marketing

Reporting To: Director – Sales & Marketing

Experience: 0-3 years of Event Management Experience (Freshers with experience of conducting college events also eligible)

About Pixels

Pixels is a fast-growing brand in the consumer electrical space, focused on delivering reliable and affordable solutions like voltage stabilizers, inverters, and fans to Indian households and businesses. With deep distribution roots and a commitment to quality, we’re on a mission to bring uninterrupted power and cooling to every corner of India.

Key Responsibilities

• Offline Brand Activation
• Plan and execute offline marketing initiatives (canopies, hoardings, wall paintings, roadshows, etc.) to build brand awareness in target geographies.
• Dealer & Technician Engagement
• Organize dealer meets, influencer events, and technician training programs across India in collaboration with the local sales teams to boost loyalty and conversions.
• Print Media Management
• Strategically plan and optimize print media campaigns (newspapers, magazines, pamphlets) to generate maximum visibility within the allocated budget.
• Trade Shows & B2B Events
• Identify relevant expos, industrial fairs, and conferences. Manage end-to-end setup of brand stalls to effectively showcase Pixels' product line and attract potential partners.
• Vendor & Budget Management
• Liaise with creative agencies, printers, and event vendors. Negotiate costs and ensure on-ground execution aligns with brand standards.
• Campaign Monitoring & ROI Tracking
• Track the impact of each offline initiative using defined KPIs. Present monthly performance reports and improvement strategies to leadership.

Key Requirements

• Excellent in event management & skills required to conduct a successful event
• Adept in hosting and managing events
• Work with multiple stakeholders to pull off successful dealer meets
• Willingness to travel extensively (minimum 15-20 days a month)
• Excellent communication, negotiation, and project management skills
• Comfortable working in fast-paced, growth-oriented environments

Why Join Pixels?

Be part of a challenger brand that’s building deep Bharat distribution through innovation and hustle. This is your chance to lead marketing from the front and see tangible impact on the ground.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Work Location: In person