Marketing Manager - Mobile app

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives for our innovative mobile application that helps clients manage their visiting cards and client data management. This role is perfect for a marketing professional who thrives in a fast-paced environment and has a passion for driving lead generation, building brand awareness, and establishing strategic partnerships in the mobile app industry.

Key Responsibilities

Lead Generation & Customer Acquisition

• Develop and execute comprehensive lead generation strategies to drive qualified prospects for our mobile application
• Create and manage multi-channel campaigns across digital platforms, social media, and traditional marketing channels
• Implement data-driven approaches to identify and target potential customers in the business networking and client management space
• Track and analyze lead conversion rates, customer acquisition costs, and ROI metrics
• Collaborate with sales team to ensure smooth lead handoff and conversion optimization

Event Marketing & Strategic Partnerships

• Event Participation: Actively attend industry conferences, trade shows, networking events, and business meetups to represent the company and generate qualified leads
• Partnership Development: Identify, evaluate, and pursue strategic partnerships with event organizers, business associations, and industry groups
• MOU Negotiations: Lead negotiations and execute Memorandums of Understanding (MOUs) with event hosts, venue managers, and strategic partners
• Event Strategy Planning: Develop comprehensive event marketing strategies including pre-event promotion, on-site execution, and post-event follow-up
• Relationship Management: Build and maintain long-term relationships with key industry stakeholders, event organizers, and potential partners
• Trade Show Management: Coordinate booth setup, promotional materials, staff training, and lead capture systems for trade show participation
• Partnership ROI Analysis: Measure and report on partnership effectiveness and event participation outcomes

Strategic Planning & Analytics

• Market Research: Conduct comprehensive market analysis to identify trends, opportunities, and competitive landscape in the business card and CRM mobile app space
• Campaign Planning: Develop detailed marketing plans with clear objectives, timelines, budget allocation, and success metrics
• Budget Management: Manage marketing budgets effectively to ensure optimal ROI across all campaigns and initiatives
• Product Collaboration: Work closely with product development team to align marketing messages with app features and user feedback
• Marketing Automation: Implement and manage marketing automation workflows for lead nurturing and customer engagement
• Competitive Analysis: Monitor competitor activities, pricing strategies, and market positioning to identify opportunities

Requirements

• Overall Experience: 5+ years preferred
• Lead Generation: 2-4 years of B2B lead generation experience
• Event Marketing: 2-5 years of trade show and conference marketing experience
• Digital Marketing: 3-5 years across multiple digital channels