Marketing Manager

About Us

LRL Motors is one of India’s fastest-growing motorcycle parts and accessories platforms, representing global brands like Motorex (Switzerland), Vesrah (Japan), and Racing Boy (Malaysia). With over 300K monthly visitors, we’re expanding aggressively across India and are now hiring a Marketing Manager to lead digital, traditional, and video-driven marketing efforts.

Key Responsibilities

• Develop and execute strategic marketing campaigns across social media, influencer networks, and offline channels.
• Collaborate with the media and content production team to script, plan, and publish high-impact video content (product showcases, launches, Reels, testimonials, etc.).
• Build and maintain a network of influencers, video creators, and production agencies.
• Lead ATL/BTL marketing initiatives, including dealer events, print campaigns, and regional activations.
• Present product launches and campaigns with adaptive and creative storytelling, ensuring brand consistency and audience engagement.
• Work closely with product, sales, and design teams to plan cross-functional promotions.
• Monitor KPIs, analyze results, and continuously improve marketing efficiency.

Candidate Profile

• 2–3 years of strong experience in advertising, social media, and product marketing.
• Hands-on knowledge in influencer marketing, Instagram Reels, YouTube strategy, and brand storytelling.
• Experience in video production planning, with ability to work alongside creators and editors.
• Excellent contacts or understanding of freelance videographers and marketing production teams.
• Ability to adapt and present products with creativity – through both visual storytelling and campaign messaging.
• Strong communication in English and Malayalam (Tamil is a plus).
• MBA in Marketing/Advertising is preferred.
• A passion for motorcycles and youth culture is a major advantage.

What We Offer

• Work with a leading Indian motorcycle brand on a high-growth journey
• Open work culture and support from top leadership
• Performance-based incentives and campaign bonuses
• Freedom to experiment and lead breakthrough marketing strategies

Job Type: Full-time

Pay: ₹360,000.00 - ₹400,000.00 per year

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person