2.0 - 7.0 years

20 - 25 Lacs

mumbai

Work from Office

Basic Information Role Title: Growth Marketing Manager Flights Function/Sub-Function/Vertical: Travel Category Work Experience: Minimum 2 years About the Team The Travel team at TataNeu is dedicated to delivering exceptional travel experiences. With diverse expertise and a shared commitment to innovation and teamwork, we aim to provide seamless booking solutions and personalized service for travelers. Purpose of the Role The Airline Category Growth Manager will strategically manage the airline category within TataNeu s travel vertical. The role focuses on driving category marketing, revenue growth, and fostering strategic partnerships. Roles and Responsibilities Own end-to-end CRM strategy and execution across channels: email, push, SMS, WhatsApp, and in-app. Drive A/B testing and iterative improvements to achieve the KPIs. Customer Segmentations & targeting: Create segment-specific campaigns to drive engagement and repeat behavior. Collaborate with product, analytics, and creative teams to deliver high-performing campaigns. Promotions and Marketing: Work closely with the marketing team to develop promotional campaigns, marketing strategies, and advertising initiatives to drive sales and increase market share within the airline category. Performance Monitoring: Monitor and evaluate the performance of airline products and services, analyzing key metrics and KPIs to identify areas for improvement and optimize performance. Manage partnerships and day-to-day coordination with key flight aggregators like Google Flights and Skyscanner to drive traffic, visibility & transactions. Supplier Management: Establish and maintain strong relationships with airline partners, negotiating favorable terms and pricing agreements to ensure competitive offerings and maximize profitability. Competencies Critical for the Role Data-Driven Decision Making: Strong analytical skills with the ability to interpret customer behavior, campaign performance, and lifecycle metrics to drive CRM strategy. Lifecycle & Personalization Expertise: Deep understanding of customer journeys with hands-on experience in segmentation, journey orchestration, and multi-channel campaign management across email, push, SMS, and in-app. Desired Skills and Experience Educational Qualifications: Required: Bachelor s degree in Business Administration, Marketing, or related field. Preferred: MBA

Posted Date not available

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Intern - Performance Marketing Team Pumpkin

0.0 - 2.0 years

0 Lacs

bengaluru

Work from Office

Job Title: Intern - Performance Marketing Summary: We are seeking a motivated and enthusiastic individual to join our Paid Media department as an Intern in Performance Marketing. This role will provide hands-on experience in managing and optimizing digital advertising campaigns to drive performance and achieve business objectives. Roles and Responsibilities: - Assist in the creation and execution of paid media campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads - Monitor campaign performance and provide insights and recommendations for optimization - Conduct keyword research and ad copy testing to improve campaign effectiveness - Collaborate with the marketing team to develop strategies for audience targeting and segmentation - Assist in the analysis of campaign data to track key performance metrics and ROI - Stay up-to-date on industry trends and best practices in performance marketing Qualifications: - Currently pursuing a degree in Marketing, Advertising, Business, or a related field - Strong analytical skills and attention to detail - Excellent communication and organizational skills - Ability to work independently and as part of a team - Proficiency in Microsoft Excel and Google Analytics is a plus This internship is a great opportunity for someone looking to gain valuable experience in the fast-paced world of performance marketing. If you are passionate about digital advertising and eager to learn, we want to hear from you!

Posted Date not available

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