Marketing Manager

7 - 12 years

12 - 14 Lacs

Posted:12 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


Key Responsibilities:

  • Strategic Planning:

    • Develop and implement integrated B2B marketing strategies aligned with the companys business goals.
    • Drive go-to-market strategies for new AI products and automation services.

  • Brand & Positioning:

    • Strengthen IT Carts brand presence in the AI and automation market.
    • Create compelling messaging and storytelling that connects with enterprise customers.

  • Digital & Performance Marketing:

    • Plan and manage SEO, PPC, social media, and email marketing campaigns.
    • Utilize tools like Google Ads, LinkedIn, HubSpot, and Analytics to drive lead generation and track ROI.

  • Content & Communication:

    • Lead the development of content across formats: blogs, white papers, product brochures, case studies, and video scripts.
    • Collaborate with product and technical teams to translate technical concepts into customer-focused messaging.

  • Event & Community Engagement:

    • Organize webinars, online demos, and participate in tech conferences and trade shows.
    • Build marketing partnerships and PR relationships to boost outreach.

  • Team & Vendor Management:

    • Coordinate with internal teams and external agencies to execute campaigns.
    • Mentor junior marketers and build a scalable marketing function.

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