Marketing Manager I (IC)

Key Responsibilities: 1. Content Strategy Development: Develop and implement a comprehensive content strategy aligned with business goals and audience needs. Conduct research to understand target audiences, industry trends, and competitive landscape. Define content goals, KPIs, and success metrics. 2. Content Creation and Management: Plan, create, and oversee the production of content across various channels (email, performance marketing, website and all other channels formats (e.g., blog posts, videos, social media, email campaigns, whitepapers, infographics). Ensure all content is consistent with the brand voice, style, and tone. Manage editorial calendars to ensure timely delivery of content. 3. SEO and Optimization: Optimize content for search engines (SEO) to improve organic visibility and traffic. Use analytics tools to track content performance and make data-driven recommendations for improvement. 4. Collaboration and Communication: Work closely with marketing, design, and product teams to ensure content aligns with broader campaigns and initiatives. Coordinate with external writers, designers, and agencies as needed. 5. Audience Engagement: Develop strategies to engage and grow the audience across digital platforms. Monitor audience feedback and adjust content strategies accordingly. 6. Content Governance: Establish guidelines for content creation, including tone, style, and formatting. Ensure all content adheres to legal and ethical standards. What we are looking for Qualifications: Proven experience as a Content Strategist, Content Manager, or similar role. Strong understanding of content marketing principles and best practices. Excellent writing, editing, and storytelling skills. Familiarity with SEO, keyword research, and analytics tools (e.g., Google Analytics, SEMrush). Experience with content management systems (CMS) such as WordPress. Ability to manage multiple projects and deadlines in a fast-paced environment. Strong interpersonal and communication skills. Preferred Skills: Knowledge of UX/UI principles and how content fits into user experience design. Experience with social media management and paid advertising campaigns. Basic graphic design or video editing skills. Familiarity with marketing automation tools (e.g., HubSpot, Marketo). Key Traits for Success: Strategic thinker with a creative mindset. Detail-oriented and organized. Data-driven approach to decision-making. Ability to adapt to changing priorities and industry trends.