Marketing Manager..

Job Title: Marketing Manager Commercial Real Estate

Location:

Role Overview

business growth, lead generation, client engagement, and brand development

strategic and execution-focused role

Sales, CRM, Operations, and Leadership teams

Key Responsibilities

1. Marketing Strategy & Business Growth

• Develop and execute

  short-term and long-term marketing strategies

  aligned with business objectives and revenue targets.
• Create

  annual and quarterly marketing plans

  for commercial properties and workspace portfolios.
• Define and monitor

  marketing KPIs

  related to lead generation, conversion rates, occupancy levels, and ROI.
• Identify new growth opportunities through:
• Corporate tie-ups
• Strategic partnerships
• Channel partner engagement
• Brand collaborations
• Support pricing, positioning, and go-to-market strategies for commercial real estate assets.

2. Marketing Management & Campaign Execution

• Manage end-to-end execution of marketing campaigns from

  concept, planning, and budgeting to execution and reporting

  .
• Oversee marketing budgets, vendors, agencies, and timelines to ensure on-time and cost-effective delivery.
• Review and approve campaign creatives, ad copies, brand messaging, and marketing collaterals.
• Ensure consistency of brand guidelines across all online, offline, and on-ground marketing initiatives.
• Optimize marketing spends based on performance insights and ROI analysis.

3. Digital Marketing & Lead Generation

• Lead digital marketing initiatives across:
• SEO & SEM
• Google Ads and paid social campaigns
• LinkedIn, Instagram, Facebook, and other relevant platforms
• Drive

  high-quality inbound leads

  for commercial office leasing and coworking solutions.
• Manage and optimize:
• Company website
• Property-specific landing pages
• Online property listings and portals
• Track digital performance metrics such as traffic, CTR, CPL, and conversion rates.
• Collaborate with CRM teams to ensure

  lead tracking, nurturing, and reporting

  .

4. Content Creation & Brand Storytelling

• Develop compelling content to promote

  commercial office spaces, coworking hubs, and managed offices

  .
• Create and manage:
• Property brochures and pitch decks
• Blogs, articles, and thought leadership content
• Case studies and client success stories
• Videos, reels, walkthroughs, and testimonials
• Maintain a structured

  content calendar

  aligned with marketing and sales priorities.
• Coordinate with design, video, and creative teams to ensure high-quality brand communication.
• Strengthen brand positioning as a

  trusted and premium commercial real estate provider

  .

5. Commercial Property & Workspace Marketing

• Lead marketing initiatives specifically for:
• Commercial office spaces
• Coworking spaces
• Managed and flexible office solutions
• Position properties based on:
• Location advantage
• Infrastructure and amenities
• Corporate suitability
• Pricing competitiveness
• Create targeted B2B marketing campaigns for corporates, GCCs, start-ups, and SMEs.
• Manage property listings across digital platforms and broker networks.
• Coordinate with leasing and operations teams to ensure accurate property communication and availability.

6. Events, Promotions & Brand Visibility

• Conceptualize and execute:
• Property launches
• Corporate open houses
• Broker and channel partner meets
• Networking and CXO events
• Plan and manage real estate expos, exhibitions, and on-ground promotional campaigns.
• Coordinate with event agencies, media partners, and branding vendors.
• Ensure events generate

  qualified leads, footfall, and brand recall

  .
• Track post-event performance, leads, and conversions.

7. Business Development Support & Client Engagement

• Support sales teams during

  client meetings, property visits, and corporate presentations

  .
• Assist in preparing proposals, pitch decks, and marketing documentation.
• Understand client requirements and help position suitable property solutions.
• Maintain relationships with corporates, brokers, and channel partners to strengthen deal pipelines.
• Participate in negotiations from a

  marketing and positioning perspective

  .

8. Market Research & Competitive Analysis

• Conduct market research on:
• Competitor offerings
• Pricing trends
• Client expectations
• Commercial real estate market dynamics
• Track emerging trends in:
• Workspace solutions
• Digital marketing innovations
• Corporate real estate requirements
• Use insights to refine marketing strategies and improve campaign effectiveness.

9. Cross-Functional Collaboration & Reporting

• Collaborate closely with:
• Sales & Leasing teams
• CRM & Operations teams
• Finance & Leadership
• Ensure smooth execution of campaigns from

  lead generation to client onboarding

  .
• Prepare and present:
• Weekly and monthly MIS reports
• Lead funnel and conversion analysis
• Marketing ROI and revenue impact reports
• Mentor and guide junior marketing executives and interns.

Desired Candidate Profile

Education

• Graduate in any discipline
• MBA / PGDM in Marketing is plus

Experience

• 2 - 5 years of experience in

  Marketing / Business Development

• Experience in

  Commercial Real Estate, Coworking, B2B Services, or Infrastructure

  preferred

Skills & Competencies

• Strong understanding of marketing strategy and campaign management
• Hands-on experience in digital marketing and analytics
• Excellent communication, presentation, and negotiation skills
• Client-facing experience with strong persuasion abilities
• Data-driven and ROI-focused mindset
• Willingness to travel for client meetings, property visits, and events
• Self-driven, innovative, and result-oriented professional

Compensation & Benefits

• Travel allowance for official visits and client meetings
• Company SIM card for business communication
• Statutory benefits including

  Provident Fund (PF) & Medical Insurance

• High-growth career path with opportunities to progress into:
• Senior Marketing Manager
• Business Development Head
• Exposure to premium and luxury commercial real estate portfolios
• Opportunity to work on

  digital-first, brand-led growth initiatives