Marketing Manager-BIS

The Marketing Manager position at Bloomingdale International School involves developing, implementing, and managing marketing strategies to enhance visibility, increase enrollment, and promote a positive image. Working closely with school administration, faculty, staff, and external partners is essential for effective communication and brand management. Responsibilities include: Marketing Strategy Development: Creating and executing comprehensive plans to achieve enrollment and reputation goals by conducting market research. Brand Management: Maintaining and enhancing the school's brand image with consistent messaging and developing marketing materials reflecting brand values. Digital Marketing: Managing the website, social media presence, and digital advertising campaigns to reach prospective students and parents. Event Coordination: Planning and promoting marketing events like open houses and community outreach activities. Public Relations: Building relationships with local media, managing press releases, and coordinating media coverage. Content Creation: Developing engaging content for various marketing channels and collaborating with faculty and staff for promotional purposes. Admissions Support: Assisting the admissions team in strategies to attract and enroll new students. Analytics and Reporting: Monitoring campaign performance using data analytics tools and providing reports on marketing activities. Budget Management: Developing and overseeing the marketing budget to ensure efficient resource utilization. Qualifications required for the role: - Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's degree preferred). - Minimum 5 years of marketing experience, preferably in an educational or nonprofit setting. - Strong understanding of digital marketing strategies and tools. - Excellent written and verbal communication skills. - Proficiency in marketing software and tools. - Creative thinking, problem-solving skills, and ability to work collaboratively. Key competencies include strategic planning, creativity, communication, analytical thinking, project management, and attention to detail. The role is full-time with occasional evening or weekend work, primarily office-based with attendance at school events and community activities.,