Marketing Manager B2B (Digital & Brand Marketing)

As the Marketing Manager B2B, you will be responsible for developing and executing digital and brand marketing strategies aimed at generating leads, increasing brand visibility, and supporting sales. Your role will involve overseeing content creation, SEO/SEM campaigns, email marketing, social media activities, and ensuring brand consistency across all communication channels. Effective communication skills are crucial for successful collaboration with internal teams and client engagement. Key Responsibilities - Digital Marketing: Manage SEO/SEM, email, paid ads, and social media campaigns to drive lead generation. - Brand Strategy: Develop and maintain brand messaging to ensure consistency across various channels. - Content Management: Oversee the creation and distribution of various content types such as case studies, blogs, and videos. - Analytics: Monitor campaign performance using tools like Google Analytics and HubSpot to optimize strategies. - Collaboration: Work closely with sales, product teams, and external agencies to align marketing efforts. Qualifications - Minimum of 1 year of B2B marketing experience focusing on digital and brand marketing. - Proficiency in SEO/SEM, email campaigns, and content marketing. - Experience with marketing tools and social media platforms. - Strong communication skills including the ability to articulate marketing strategies, collaborate with internal teams, and present to clients. - Strong project management skills with excellent attention to detail. Why Join Us - Competitive salary and benefits package. - Opportunities for career growth and professional development. - Collaborative work environment that fosters teamwork and innovation.,