Marketing Manager/ Assistant Manager

Job Summary:

The Marketing Manager / Assistant Manager will be responsible for planning, implementing, and executing strategic marketing initiatives to promote the hospital's services, increase patient footfall, and enhance the hospital’s brand visibility. This role will work closely with clinical departments, administration, and external partners to drive growth and patient engagement.

Key Responsibilities:1. Strategic Marketing & Planning

· Develop and implement hospital marketing strategies aligned with business goals.

· Conduct market research to understand patient demographics, competitor offerings, and service demand.

· Plan promotional campaigns for departments (e.g. Cardiology, ICU, Maternity, etc.).

2. Business Development

· Build relationships with referring doctors, clinics, and corporate clients.

· Organize health camps, corporate tie-ups, and community outreach programs.

· Drive patient acquisition and retention strategies.

3. Event Management

· Plan and execute internal and external events.

· Free health check-up camps

· CMEs (Continuing Medical Education) for doctors

· Public awareness programs

4. Reporting & Analysis

· Track KPIs such as OPD/IPD footfall, referral sources, and campaign ROI.

· Submit monthly reports to management on marketing performance.

Job Type: Full-time

Pay: From ₹50,000.00 per month

Benefits:

• Provident Fund

Experience:

• Hospital: 6 years (Required)

Location:

• Kolathur, Chennai, Tamil Nadu (Preferred)

Work Location: In person