Marketing Manager

About Us

Aliens Tattoo is a high-energy, fast-growing premium tattoo studio chain valued at $20M. With 16+ studios across India and a dynamic team of 160+ professionals based in Mumbai, we are redefining tattoo artistry with innovation, creativity, and a commitment to excellence. Our culture thrives on openness, integrity, personal growth, and continuous learning.

Role Overview

Were hiring a highly driven, strategic, and execution-focused marketing leader to run the entire marketing function end to end. This role requires owning the full marketing funnel from lead generation to conversion while driving business outcomes across all units: Aliens Studios, Tattoo School, Aliens Home, and LILA.

The ideal candidate is target-obsessed, operationally sharp, and resourceful someone who can build a team, scale systems, execute fast, and foster a high-performance marketing culture.

You will work closely with the CEO and Creative Head to align performance with storytelling and scale our creative vision with precision.

What We Offer

• ?1824 LPA + Performance Bonus + Growth Opportunities
• High ownership in scaling one of Indias most iconic creative brands.
• Strategic leadership role with creative freedom and direct collaboration with founders.
• Flat hierarchy, fast decisions, bold goals, and a chance to create legacy-level work.
• Creative, collaborative, and impact-first team environment

Key Responsibilities

Strategy & Campaign Execution

• Build quarterly and annual marketing plans aligned to revenue and CAC goals.
• Lead the execution of 360 campaigns across paid, owned, and earned channels.
• Collaborate with the Creative Head to translate campaign ideas into executable growth plans.
• Prioritize high-leverage activities across business units, products, and audience segments.

Marketing Operations & Process Leadership

• Own all marketing operations team cadence, budget tracking, reporting, execution timelines.
• Set up and refine systems and processes for campaign briefs, channel plans, content calendars, and performance reports.
• Ensure projects are delivered on time, on brand, and on budget with speed and excellence.
• Build and optimize the team structure to support scale hiring specialists as needed (performance, automation, content).

Performance, Funnels & Growth

• Lead performance marketing strategy (Meta, Google, YouTube) with clear CAC, CPL, and ROAS targets.
• Design, manage, and optimize multi-stage funnels across Studios, School, and LILA improving lead quality, conversion, and retention.
• Analyze performance using Zoho Analytics, GA, Meta Ad Manager, and other tools make data-driven decisions weekly.
• Manage CRM & retargeting strategies across WhatsApp, email, and remarketing campaigns.

Leadership & Culture Building

• Build a high-performance marketing team with strong accountability, ownership, and learning mindset.
• Drive a metrics-first, feedback-rich culture weekly syncs, red/yellow/green check-ins, and post-mortems.
• Push for clarity, execution speed, and strategic alignment across all marketing initiatives.
• Be a team multiplier train and mentor younger marketers, improve internal communications, and rally the team toward ambitious goals.

Who You Are

• 610 years in full-stack marketing roles with clear growth and team-building experience.
• Proven track record of owning revenue-focused marketing KPIs CAC, ROAS, lead volume, conversion rate.
• Hands-on with digital ads, analytics dashboards, funnel design, CRM systems, and campaign management.
• Highly target-oriented and outcome-driven you think in KPIs, not activity.
• Resourceful, scrappy, and execution-biased you&aposre not afraid to roll up your sleeves when needed.
• Experienced in managing small teams, agencies, or freelancers while scaling in-house capacity.
• Process builder who thrives in a fast-paced, creative, and founder-led culture.
• Bonus: Experience in D2C, creative education, lifestyle, or experience-first brands.

What Success Looks Like (First 6 Months)

• Drive a 2030% improvement in CAC through full-funnel optimization, sharper targeting, and retargeting strategies.
• Increase high-intent leads and studio footfall through performance-driven campaigns and localized targeting.
• Improve SEO rankings with a clear content and keyword strategy focused on tattoo services and art education build the foundation for long-term organic growth.
• Identify and address brand awareness gaps in low-performing studios implement location-specific marketing plans and improve studio-level performance.
• Launch 23 major campaigns across Studios, School, and LILA with measurable ROI and cross-channel impact.
• Integrate PR and influencer marketing into the performance ecosystem tracking reach, relevance, and conversion impact.
• Establish weekly marketing rhythm campaign reviews, red/yellow/green reports, and team alignment meetings.
• Systemize marketing operations build SOPs, trackers, calendars, and automation flows that create efficiency and scale across all marketing activities.