Marketing Manager

Job Title: Marketing Manager

Location:

Experience:

Position Overview:

Responsibilities:

• Develop and execute customized marketing strategies aligned with industry trends and client needs within the Environmental Monitoring and Industrial Automation sectors.
• Create compelling content across various channels, including blog posts, social media, email newsletters, and marketing collateral, demonstrating our expertise and solutions' value within the industry context.
• Oversee social media accounts, engaging with industry professionals and showcasing thought leadership and innovative solutions.
• Collaborate with the sales team to develop marketing materials supporting lead generation efforts, showcasing our industry-specific expertise and client success stories.
• Plan and coordinate industry-specific events, webinars, and promotional activities to enhance brand awareness and foster community engagement within the sector.
• Stay abreast of industry trends, regulatory changes, and emerging technologies, identifying opportunities for innovative marketing tactics and solution enhancements.
• Manage relationships with industry partners, associations, and government institutions, leveraging strategic alliances to amplify our market presence and industry influence.
• Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and innovation within the Environmental Monitoring and Industrial Automation sectors.

Qualifications:

• Bachelor's degree in Marketing or related field; Master's preferred.
• Strong understanding of Environmental Monitoring, Industrial Automation, and System Integration sectors.
• Excellent communication and collaboration abilities within the industry context.
• Strong SEO and SEM skills.
• Familiarity with social media platforms and web user experience enhancement tailored to Environmental Monitoring and Industrial Automation.
• Experience with industry-specific marketing tactics and platforms, including Google AdWords, Facebook ads, and relevant industry publications.