Marketing Head - Professional (Salon Products) Division

Job Title: Marketing Head - Professional Products

Reporting To: VP - Professional Business

CTC UPTO 41 Lacs (INR) Per Annum

Email: [HIDDEN TEXT]

WhatsApp: +917042386457

Roles & Responsibilities :

1.Channel Marketing Strategy:

?Develop and execute the annual marketing calendar and activation plans speci?c to the

Salon Professional Channel

?Collaborate with Sales and Training to drive business growth, loyalty, and service upgrades

2.Brand Management:

?Drive brand positioning, storytelling, and product education in the salon ecosystem

?Ensure brand consistency across salon collaterals, POS, merchandising and trade engagement

?Manage launches of new products, services, and treatments with supporting salon toolkits

3.Promotions & Campaigns:

?Plan and execute seasonal campaigns, salon offers, and service-led promotions

?Manage product sampling, trial programs, and salon incentive schemes

4.Education & Training Support:

?Work closely with the Education team to develop marketing collaterals for workshops, webinars, and hands-on training

?Support in building technical and product education material for salon professionals

5.Digital & CRM:

?Drive in?uencer-led campaigns targeting stylists and salon owners

?Leverage CRM and loyalty programs to increase frequency and retention of top salons

?Drive salon-speci?c digital engagement: WhatsApp campaigns, emailers, and social contests

6.Events & Partnerships:

?Organize salon education shows, masterclasses, launch events, and brand ambassador activities

?Build alliances with professional associations, academies, and hairdressing networks

7.Market Intelligence & Analysis:

?Track competitor activities and trends in the salon industry

?Monitor and evaluate ROI of marketing activities and campaigns

Key Competencies:

?Strategic Thinking & Channel Sensitivity

?Execution Excellence

?Creativity & Visual Communication Sense

?Relationship Management

?Commercial Acumen

?Digital Fluency (especially for B2B engagement)

Requirement

?Master&aposs degree in marketing or equivalent experience

?7-10 years' prior industry-related marketing experience

?Experience in working with Salon clients.

?Strong communication and interpersonal skills

?Proven knowledge and execution of successful development strategies.

Job Title: Marketing Head - Professional Products

Reporting To: VP - Professional Business

CTC UPTO 41 Lacs (INR) Per Annum

Email: [HIDDEN TEXT]

WhatsApp: +917042386457