Marketing & Growth Generalist

Marketing & Growth Generalist

Location: Delhi

Job Type: In Office: Full-Time

Role Type: Individual contributor held accountable to their deliverables. No team to manage.

Monthly CTC: ?40,00065,000

Experience Level: 2 to 5 years

Team: Business Development

Reports to: Senior Manager Business Development

About the Role:

CITiLIGHT is seeking an Assistant Manager Marketing & Growth to strengthen its brand presence and marketing communication across digital and offline channels. The role involves managing the company website, developing marketing collateral, executing social media campaigns, and supporting sales enablement through content and design initiatives.

The ideal candidate should be a marketing generalist with a blend of creativity, attention to detail, and execution discipline, someone comfortable handling multiple marketing touch-points ranging from website SEO and LinkedIn communication to presentation decks and promotional assets.

About CITiLIGHT

CITiLIGHT is reshaping how smart infrastructure works globally. We operate at the intersection of smart cities, sustainability, and innovation, helping city administrators and private stakeholders deploy cutting-edge IoT-led solutions at scale. As we expand our platform capabilities, we are looking for passionate and skilled Assistant Manager Marketing to help us build robust, user-friendly, and scalable applications that drive real-world impact.

Key Responsibilities:

• Manage and maintain the company website through Wix Studio, ensuring accurate content, visual consistency, and continuous improvement in structure and SEO performance.
• Create and update marketing materials including pitch decks, brochures, TDS documents, and presentations using Canva and PowerPoint.
• Develop and schedule social media content for LinkedIn and Instagram aligned with ongoing campaigns and product milestones.
• Research keywords, optimize web content for search visibility, and track analytics using tools such as Google Analytics and Wix Insights.
• Support internal and external communications by developing case studies, product summaries, and visual assets.
• Collaborate with business development and engineering teams to ensure marketing materials reflect current products, technology updates, and brand tone.
• Maintain a consistent visual and editorial identity across all marketing touchpoints.
• Assist in drafting articles, posts, and reports highlighting the company's impact in smart lighting and sustainability.

Required Skills & Qualifications:

• 2-5 years of experience in marketing, communications, or digital content management.
• Hands-on experience with Wix Studio, SEO, and basic analytics tools.
• Proficiency in Canva, PowerPoint, and Google Workspace for design and presentation creation.
• Excellent written and verbal communication skills with attention to grammar, layout, and brand tone.
• Basic understanding of digital marketing channels and content management.
• Bachelor's degree in Marketing, Mass Communication, Design, or a related discipline.

Soft Skills (Critical for Success):

• Creative mindset with strong execution discipline.
• High ownership and accountability for assigned deliverables.
• Clear communicator capable of managing cross-functional requirements.
• Proactive learner with a keen eye for detail and design.
• Reliable, organized, and comfortable managing multiple projects simultaneously.