Marketing Executive

Job Description

Qualification : BE / Any Degree Location : Chennai, Coimbatore, Pondicherry, Pune, Madurai, Thirunalveli. A water treatment marketing executive is responsible for developing and executing marketing strategies to promote a company's water treatment products and services, targeting industries and consumers with the goal of increasing market share and sales by identifying potential clients, understanding their water treatment needs, and presenting solutions that align with their requirements, while also maintaining compliance with industry regulations and standards. Market Research and Analysis: Conduct in-depth market research to identify potential customers, including industries with high water usage, and understand their water treatment challenges and needs. Analyze competitor landscape to identify strengths and weaknesses, and develop differentiation strategies. Monitor industry trends and regulations impacting water treatment technology. Product Positioning and Messaging: Develop compelling product messaging that highlights the unique benefits and value proposition of the company's water treatment solutions. Position products strategically based on target market segments and their specific water treatment requirements. Lead Generation and Sales Support: Generate qualified leads through various marketing channels like online campaigns, email marketing, content marketing, and trade shows. Collaborate with sales teams to provide technical expertise and support during customer interactions and presentations. Develop sales collateral, including brochures, case studies, and presentations, to showcase product capabilities. Marketing Strategy Development: Develop and execute comprehensive marketing plans aligned with business objectives, including budget allocation, target audience segmentation, and key performance indicators (KPIs). Monitor marketing campaign performance and make adjustments as needed to optimize results. Technical Expertise: Possess a strong understanding of various water treatment technologies, such as filtration, reverse osmosis, disinfection, and ion exchange. Be able to effectively communicate technical aspects of water treatment solutions to customers, both technical and non-technical.